Brand Tone

Aspirational, sophisticated, trustworthy, polished, professional, and customer-centric, aiming to inspire with luxurious outdoor living and ensure a seamless shopping experience.

Brand Values

• •Quality and Durability
• •Comfort and Relaxation
• •Modern Design and Style
• •Customer Satisfaction
• •Community and Togetherness

Best Practices

• •Maintain an Aspirational Tone: Use evocative language that paints a picture of a luxurious and relaxing outdoor lifestyle. Focus on the experience and the feeling the furniture provides, not just the features.
• •Emphasize Quality and Durability: Consistently mention the high-quality, weather-resistant materials and expert craftsmanship in product descriptions and marketing copy. This builds trust and justifies a premium price point.
• •Showcase the "Why" Behind the Brand: Weave the brand's origin story—the desire to create comfortable and stylish outdoor spaces for making memories—into your copy to create an emotional connection with the audience.
• •Be Visually Driven: Ensure your copy complements the high-quality imagery used on your website and social media. Use descriptive language that enhances the visual appeal of the products.
• •Segment Your Messaging: While maintaining a core brand voice, tailor the copy to different platforms and target audiences. For instance, social media posts could be more conversational and focused on user-generated content, while the website maintains a more polished and informative tone.

Social Perception

A premium, modern outdoor furniture brand, perceived as trustworthy and accessible due to retailer partnerships, and a higher-end option in the market, though brand recognition for Outsy.eu is still developing.

Copy Examples

• •Redefine your outdoor living. Our latest collection of deep-seated sofas and modular sectionals is designed for endless summer nights and unforgettable moments. Discover comfort that lasts at OUTSY.
• •Style that withstands the elements. Crafted from premium, all-weather materials, our dining sets are the perfect centerpiece for your garden parties and al fresco feasts. Elevate your entertaining with OUTSY.
• •Your personal oasis awaits. Unwind in the unparalleled comfort of our sun loungers and daybeds. It’s more than furniture; it’s your daily escape. Find yours at OUTSY.
• •From our family to yours, a space to connect. We believe the best memories are made outdoors. Our furniture is crafted to bring people together. Create your perfect gathering spot with OUTSY.
• •The art of outdoor living, perfected. With clean lines and timeless design, our collections seamlessly blend sophistication with durability. Experience the OUTSY difference.