Brand Tone

Assertive, Adventurous, and Performance-Focused

Brand Values

• •Performance & Power
• •Innovation & Revolutionizing Commute
• •Quality & Durability
• •Customer Satisfaction & Support
• •Eco-Friendliness

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the core tone (Assertive, Adventurous, Performance-Focused), key messaging pillars (Power, Speed, Durability, Freedom), approved terminology (e.g., "beast," "conquer," "unleash," "adrenaline"), and things to avoid (e.g., overly passive language, downplaying performance).
• •Focus on "Show, Don't Just Tell": Instead of just saying a scooter is "fast," use vivid language and specific numbers (e.g., "Hits 60 MPH before you can catch your breath," "Conquer hills with its 9000W peak power"). Use action verbs that convey power and excitement.
• •Emphasize the Rider's Experience: Connect product features to the feeling and benefits for the rider – the thrill, the freedom, the capability to explore, the confidence in the machine. ("What a beautiful vehicle! I'm an old man and this scooter makes me feel young again every time I ride it haha it hauls my 300lbs butt like a champ!")
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's website copy, social media posts, email marketing, or customer service interactions. Train any staff involved in content creation or customer communication on the brand voice. Review content regularly for adherence.
• •Use Customer Testimonials and User-Generated Content Strategically: Incorporate powerful quotes and exciting visuals from genuinely satisfied customers that naturally reflect the brand's desired tone of adventure and high performance. This adds authenticity and reinforces the brand message.

Social Perception

A brand offering powerful scooters with potentially good value for performance, but with some questions regarding consistent quality control, business practices, and long-term reliability from the broader online community. The social media presence is currently weak, hindering wider positive perception building.

Copy Examples

• •Headline: Unleash the Beast. Command the Terrain. Body: Stop dreaming about adventure and start living it. The OutStorm [Model Name] isn't just a scooter; it's your all-access pass to exhilarating speed and off-road dominance. Ride harder, go further. Call to Action: Discover True Power.
• •Headline: OutStorm: Engineered for the Extreme. Built for You. Body: Why settle for the ordinary commute? Our scooters are packed with raw power and cutting-edge tech to transform every journey into an adrenaline-fueled experience. From urban streets to rugged trails, OutStorm delivers. Call to Action: Explore Models.
• •Headline: Don't Just Commute. Conquer. Body: The OutStorm [Model Name] boasts a [XX] mile range and speeds up to [YY] mph. That's not just a ride; it's a statement. Powerful, reliable, and ready for anything. Call to Action: Pre-Order Your Revolution.
• •Headline: Feel the Rush. Trust the Storm. Body: With OutStorm, you're not just buying a scooter, you're investing in top-tier performance, robust engineering, and dedicated U.S.-based support. Experience the thrill of the ride, backed by a team that’s got your back. Call to Action: Learn About Our Warranty.
• •Headline: Your City. Your Trails. Your Rules. Body: The OutStorm collection offers unmatched power and versatility. Whether it's slicing through city traffic or blazing new paths off-road, experience freedom like never before. What are you waiting for? Call to Action: Find Your OutStorm.