Brand Tone

Enthusiastic & Fun, Family-Oriented & Inclusive, Modern & Innovative, Approachable & Friendly

Brand Values

• •Connection: Bringing families and friends together, whether in the same room or remotely.
• •Fun & Entertainment: Providing an enjoyable and engaging quiz experience.
• •Inclusivity: Ensuring players of all ages and knowledge levels can participate and have a chance to win.
• •Innovation & Relevance: Leveraging technology to offer a modern, up-to-date gaming experience that traditional board games can't match.
• •Quality Experience: Aiming for a high-quality product, from the physical components to the app interface and question content.

Best Practices

• •Emphasize "Fun" and "Excitement": Use vibrant, energetic language. Words like "thrilling," "addictive," "amazing," "epic," "hilarious" capture the game's spirit.
• •Highlight Inclusivity and "Togetherness": Consistently mention "family," "friends," "all ages," "play together," and the adaptive question difficulty that makes it fair for everyone.
• •Showcase "Modern" and "Innovative" Features: Regularly point out the app integration, up-to-date questions (especially "Breaking News"), multimedia elements, and the unique remote play capability.
• •Maintain an Approachable and Engaging Voice: Write as if you're talking to a friend. Ask questions, use exclamations, and encourage interaction (e.g., "Who will win?", "Ready to play?").
• •Focus on the "Experience": Don't just sell a board game; sell the "live quiz show experience," the "ultimate family game night," the joy of connecting and competing. Use storytelling to paint a picture of how the game brings people joy.

Social Perception

OUTSMARTED UK is perceived positively as a highly enjoyable, innovative, and inclusive family game. It's seen as a clever evolution of traditional quiz games, well-suited for the digital age. It fills a niche for interactive, tech-enhanced family entertainment.

Copy Examples

• •Headline: Stop Scrolling, Start Quizzing! 🏆 Body: Gather your crew! OUTSMARTED brings the ultimate live quiz show right to your living room (or anyone's, anywhere!). Fresh questions, all ages, epic fun. Who will be crowned the champ tonight? #Outsmarted #FamilyGameNight #QuizShowFun
• •Headline: Yesterday's News is Today's Trivia! 🤯 Body: Tired of dusty old trivia? OUTSMARTED’s questions are as current as it gets – including Breaking News updated daily! Challenge your brain, your family, and your friends. Play together, even when you're apart. Get ready to get OUTSMARTED! #AlwaysCurrent #ModernTrivia #RemotePlay
• •Headline: Finally, a Game Night Where EVERYONE Has a Shot! 🎉 Body: Kids, teens, adults – OUTSMARTED’s clever tech adapts questions so everyone’s on a level playing field. Say goodbye to unfair advantages and hello to hilarious, head-scratching fun for the whole family! #InclusiveFun #FamilyVsFamily #OutsmartedChallenge
• •Headline: Bring the Buzz of a Live TV Quiz Show Home! 📺✨ Body: Lights, camera, action! With OUTSMARTED, your phone or tablet transforms game night into an electrifying quiz show experience. Multimedia questions, genius characters, and non-stop excitement. Are you ready for the hot seat? #LiveQuizShow #InteractiveGame #GameNightElevated
• •Headline: Connect & Compete, No Matter the Miles! 🌍 Body: Grandma in Glasgow? Cousins in Canada? No problem! OUTSMARTED is the world's first remote-play board game, bringing you all together for a night of laughter and trivia battles. Download the app and let the global games begin! #PlayAnywhere #ConnectedGaming #OutsmartedGlobal