Brand Tone

Exciting, Engaging, and Family-Friendly, with an energetic, dynamic, competitive, and welcoming approach.

Brand Values

• •Inclusivity and Family Connection
• •Innovation and Modernity
• •Fun and Excitement
• •Connection Beyond a Single Location

Best Practices

• •Lead with the 'Family-Fair' Angle: Emphasize age-adaptive questions, using phrases like 'a fair game for all ages' and 'everyone plays, everyone can win' as central messaging.
• •Use Energetic and Active Language: Employ strong verbs and an exciting tone, like 'challenge,' 'compete,' 'conquer,' 'thrilling,' and 'addictive,' avoiding passive descriptions.
• •Highlight 'Always-Current' Content: Consistently remind the audience that the game never gets old by mentioning regularly updated questions, news-based trivia, and new category packs.
• •Showcase Social Connection: Feature testimonials and scenarios demonstrating people connecting, emphasizing the emotional benefits of creating laughter and lasting memories.
• •Balance Tech with Fun: Frame the app and its features as enablers of fun and experience, rather than just technology, for example, 'your phone becomes the game show host.'

Social Perception

Overwhelmingly positive, perceived as the 'best family game' and a successful modernization of classic trivia. Praised for age-adaptive questions, high replayability, and engaging all ages, despite minor concerns about app glitches or screen-time.

Copy Examples

• •The Only Trivia Game Where Your 8-Year-Old Can Beat You. Fairly. Stop holding back on game night! Outsmarted adjusts the questions to every player's age. It's time for a truly family-friendly challenge where everyone has a real shot at victory. Get ready for the most exciting game night ever!
• •Bored of Outdated Trivia? So Were We. Don't let your game night be a history lesson. Outsmarted's questions are updated constantly, with some appearing just days after the news breaks! From pop culture to recent events, stay sharp with the trivia game that's as current as you are.
• •Your Weekly Family Reunion, Now on a Game Board. Can't get everyone in the same room? With Remote Play, you can connect and compete with family and friends across the country. All you need is the app to join the fun. The perfect way to feel close, no matter the distance.
• •Feel the TV Quiz Show Thrill in Your Living Room. The timer is ticking, the pressure is on, and bragging rights are on the line! Outsmarted brings the high-stakes excitement of a live TV game show to your home. Who will you outsmart tonight?
• •The Game That Finally Gets Teenagers to Look Up From Their Phones. ...by using their phones to play! Outsmarted bridges the gap with fast-paced, interactive fun that even the toughest critics in your family will love. It's not just a game; it's the new family obsession.