Brand Tone

Professional, Expert, Aspirational, Solution-Oriented, Trustworthy, Customer-Focused, Quality-Driven

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Bespoke Solutions & Personalization
• •Innovation and Design Excellence
• •Reliability and Professionalism
• •Enhancing Lifestyles

Best Practices

• •Always Emphasize Quality and Bespoke Design: Consistently use language that reflects the high-quality materials (e.g., "premium aluminium," "Italian high-end design") and the custom-tailored nature of the solutions ("bespoke," "custom-designed," "tailored to your style").
• •Maintain a Professional and Confident Voice: Use clear, concise language that conveys expertise and authority in the field of outdoor structures. Avoid overly casual slang while still being approachable.
• •Focus on Benefits and Solutions, Not Just Features: While mentioning product features is important, always tie them back to how they benefit the customer – creating more usable space, enhancing lifestyle, providing all-weather solutions, increasing property value.
• •Incorporate Trust-Building Language: Use phrases that reassure customers of reliability and satisfaction, such as "experts in," "committed to quality," "customer satisfaction is our utmost priority," and referencing positive testimonials or accreditations like Gibus Atelier.
• •Use Aspirational and Evocative Descriptions: Paint a picture of the enhanced lifestyle the structures provide. Use words like "transform," "elevate," "sanctuary," "haven," "seamlessly blend," to inspire customers and appeal to their desire for improved outdoor living.

Social Perception

Perceived as professional, reliable, and providers of high-quality, transformative outdoor structures. Seen as experts and leaders in the UK outdoor living market, particularly for bespoke and luxury solutions for residential, hospitality, and educational sectors. Association with Gibus enhances their reputation for quality and design.

Copy Examples

• •Headline: Elevate Your Outdoors. Expertly Crafted. Beautifully Bespoke. Body: Discover the art of outdoor living with Outside Structure Solutions. From sleek aluminium pergolas offering year-round comfort to elegant awnings that redefine your space, our commitment to quality craftsmanship and your unique vision ensures a stunning, functional retreat. Transform your home or business with structures built to inspire.
• •Headline: Your Vision, Our Expertise. Creating Outdoor Sanctuaries Since 2008. Body: Imagine your perfect outdoor escape. Now, let us bring it to life. At Outside Structure Solutions, we specialize in custom-designed canopies, verandas, and carports that seamlessly blend style with practicality. Experience the difference that true professionalism and a passion for quality can make.
• •Headline: More Than a Structure, It's a Lifestyle Enhancement. Body: Unlock the full potential of your property with our premium outdoor solutions. Whether it's a louvered Gibus pergola for adaptable shade and shelter, or a durable, stylish carport, we provide innovative designs that enhance how you live and work outdoors. Customer satisfaction is our promise.
• •Headline: Invest in Quality, Enjoy for Years. The UK's Choice for Premium Aluminium Structures. Body: Outside Structure Solutions: where cutting-edge design meets enduring quality. As a Gibus Atelier, we bring Italian-inspired excellence to your doorstep. Our bespoke pergolas, awnings, and canopies are more than just additions; they are long-term enhancements to your property's aesthetics and usability.
• •Headline: Transforming Spaces, Exceeding Expectations. Body: From initial consultation to flawless installation, our dedicated team ensures your outdoor structure project is a seamless experience. We pride ourselves on exceptional service and creating beautiful, practical solutions for homes, schools, and hospitality venues across the UK. See what our satisfied clients are saying.