Brand Tone

Professional, Sophisticated, and Aspirational

Brand Values

• •Quality and Craftsmanship
• •Bespoke Solutions and Collaboration
• •Customer Satisfaction
• •Innovation and Design
• •Functionality

Best Practices

• •Focus on Transformation, Not Just Transactions: Instead of saying "Buy our pergolas," use aspirational language like "Create your personal haven" or "Transform your connection with the outdoors." Frame the product as a solution that enhances a lifestyle.
• •Use Sophisticated and Evocative Language: Employ words that convey quality and luxury, such as "meticulous," "bespoke," "seamless," "innovative," and "expertly crafted." Avoid generic or overly casual terms.
• •Maintain Visual and Tonal Consistency: Ensure all marketing materials, from the website to social media posts, use high-quality, professional photography that reflects the premium nature of the products. The written tone should always remain professional and sophisticated.
• •Highlight Expertise and Authority: Reference the company's experience, its status as a Gibus Atelier, and its commitment to bespoke solutions to build trust and reinforce its position as a market leader.
• •Let Customers Tell the Story: Leverage powerful testimonials in marketing copy. Using direct quotes like "Exceptional service from start to finish" or "The craftsmanship was fantastic" provides authentic social proof that aligns perfectly with the brand's values.

Social Perception

The public perception of Outside Structures is overwhelmingly positive. Customers view the company as a trustworthy and reliable provider of high-end outdoor solutions. They are perceived as experts in their field who deliver on their promises, creating structures that genuinely enhance a property's aesthetics and usability.

Copy Examples

• •Engineered for Life, Designed for Living. Discover bespoke outdoor structures that seamlessly blend innovation with timeless style.
• •Where evenings turn into memories. Our bioclimatic pergolas with integrated LED lighting create the perfect ambiance for every moment. Experience outdoor living, redefined.
• •Don't just extend your garden, transform your lifestyle. From all-weather dining to a tranquil garden retreat, our bespoke pergolas and canopies are crafted to your vision. Schedule your personal design consultation today.
• •Proud to have partnered with [Hospitality/Commercial Client Name] to enhance their guest experience. Our fixed canopy solution provides a stylish and durable all-weather space, proving that great design is good for business. #CommercialDesign #Architecture #OutdoorSolutions #BespokeStructures
• •Effortless elegance at the touch of a button. Our retractable roof systems offer complete control over your environment. Embrace the sun or find shelter in the rain with a solution engineered for ultimate comfort and durability.