Brand Tone

Aspirational, Approachable, Informative, Authentic, Contemporary, and Lifestyle-Focused

Brand Values

• •Passion for the Outdoors
• •Quality & Functionality
• •Exploration & Adventure
• •Community
• •Bridging Urban and Outdoor Living

Best Practices

• •Keep copy concise and engaging, especially on visual platforms like Instagram and TikTok.
• •Use relevant hashtags to tap into current trends and communities.
• •Align language with a brand that connects urban living with outdoor pursuits.
• •Highlight the blend of functionality and style in product descriptions.
• •Incorporate user-generated content and community stories to foster connection.

Social Perception

A trusted retailer of premium brands, a lifestyle enabler, knowledgeable and passionate about outdoor activities, and a potential community hub for nature lovers.

Copy Examples

• •"Gear up for your next adventure! Discover our curated collection of premium outdoor brands."
• •"#GoOutFeelGood Explore the world around you. We've got you covered with gear that's both technical and stylish."
• •"From city streets to mountain peaks, our products unite functionality with comfort for everyday use."
• •"Kick-off your lifelong love for outdoors with our selection of leading and trustworthy outdoor brands."
• •"Join our community of nature lovers! Share your adventures with #OutsideMalaysia and inspire others to explore."