Brand Tone

Aspirational & Stylish, Knowledgeable & Authentic, Understated & Confident, Helpful & Customer-Focused

Brand Values

• •Quality & Durability
• •Functionality & Performance
• •Contemporary Style
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Prioritize Quality & Authenticity in Product Descriptions: Go beyond just listing features. Tell the story of the brand, the materials, and the craftsmanship. Highlight the heritage and durability aspects that resonate with your target audience.
• •Maintain a Visually Cohesive and Aspirational Feed: Use high-quality imagery across all visual platforms (Instagram, Pinterest). Ensure photos reflect the contemporary, stylish, yet functional nature of the products. Lifestyle shots should feel authentic to the target customer's interests (urban exploration, casual outdoor activities).
• •Engage Knowledgably and Helpfully: When interacting with customers on social media or through customer service, demonstrate an understanding of the products and their applications. Be approachable and genuinely helpful, reinforcing positive customer experiences noted in reviews.
• •Use Understated Confidence in Announcements: When launching new products or promotions, avoid overly hyped language. Focus on the inherent quality and style of the items. Let the product and brand reputation do some of the talking.
• •Emphasize Versatility and Timelessness: Highlight how the pieces can be integrated into a modern wardrobe and are built to last beyond fleeting trends. This appeals to a customer looking for value and enduring style, aligning with the 'contemporary workwear and outdoor' positioning.

Social Perception

Trusted Retailer of Quality Brands, Good Value & Service, Fashion-Conscious Niche, Potential for Name Confusion

Copy Examples

• •Headline: Built for the Wild. Styled for the City. Body: Discover [Brand Name, e.g., Patagonia] at Outside Store. Gear that transitions seamlessly from mountain trails to urban streets. Quality that lasts, style that endures. Shop the new collection.
• •Headline: Invest in Enduring Style. Body: Timeless design meets rugged functionality. Explore Carhartt WIP's latest arrivals – iconic workwear reimagined for the modern wardrobe. Built to work, designed to live.
• •Headline: Your Journey, Equipped. Body: From alpine pursuits to city commutes, find technically advanced and effortlessly cool outerwear from Arc'teryx. Engineered for performance, curated for you at Outside Store.
• •Headline: The Standard for Everyday. Body: Seeking comfort, quality, and understated style? Our collection of contemporary menswear, featuring brands like Fjallraven and Gramicci, offers versatile pieces for your daily adventures. Explore curated essentials.
• •Headline: More Than Just Clothing. It's a Commitment. Body: At Outside Store, we select brands that value craftsmanship and durability. Pieces designed to be worn, loved, and to stand the test of time. Experience the difference quality makes.