Brand Tone

Professional and Competent, yet Approachable and Results-Driven.

Brand Values

• •Client Empowerment
• •Technical Expertise
• •Local Business Focus
• •Functionality and Design

Best Practices

• •Maintain a Dual-Language Strategy: Continue using Italian for local-facing social media (Instagram) to connect with the Naples business community. Use professional, clear English for broader platforms like a blog or LinkedIn to establish international credibility.
• •Focus on Benefits, Not Just Features: Instead of saying "We make websites," say "We build websites that grow your business." Frame every service in terms of the value and results it delivers to the client (e.g., more sales, more visibility, more customers).
• •Use Client Success Stories as Proof: Actively seek testimonials from your clients. Turn projects into case studies. Use direct quotes and performance metrics in your copy to build trust.
• •Adopt a "Competent but Approachable" Voice: Combine professional, technical terms with an encouraging and straightforward tone. The use of rockets and computer emojis is good; it makes the brand feel modern and less intimidating to non-technical clients.
• •Create a Simple Messaging Guide: Define key phrases and value propositions to be used across all platforms. This ensures everyone writing for the brand sounds consistent.

Social Perception

The brand is perceived as a go-to technical partner for retailers in its geographic area looking to establish an online store. It is seen as an enabler of digital transformation for traditional businesses.

Copy Examples

• •Your business isn't online yet? You're losing customers. We create fast, professional websites optimized to sell. Contact us today and transform your digital presence. 🚀
• •Your Business, Beautifully Online. We build powerful, high-performance websites that turn visitors into customers. Get your free consultation today.
• •Business in Naples? Get found by new customers. We offer SEO and web design solutions for local companies. Increase your visibility on Google and grow your business. Discover our portfolio of satisfied clients.
• •Is your e-commerce store underperforming? We specialize in creating seamless user experiences and optimized checkout processes for retail businesses. The result? Higher conversions and happier customers. Let's build something great together.
• •This is the power of a professional website. We helped [Client Name] launch their e-commerce store and reach new customers. Are you next?