Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Authentic and Down-to-Earth, Playful and Creative

Brand Values

• •Quality Ingredients and Craftsmanship
• •Flavor Innovation
• •Customer Satisfaction
• •Community and Connection
• •Resilience and Entrepreneurial Spirit

Best Practices

• •Embrace Enthusiasm: Let your genuine passion for your product shine through. Use vivid and exciting language to describe flavors and experiences.
• •Keep it Real: Use an authentic voice that reflects the brand's story and origins. Avoid overly corporate or generic language.
• •Focus on Flavor and Experience: Highlight the unique taste sensations and the enjoyment your pretzels bring. Use sensory details to engage the audience.
• •Inject Playfulness: Don't be afraid to use a bit of humor or lightheartedness where appropriate, especially when talking about the joy of snacking.
• •Connect with Your Community: Acknowledge your roots and the "outsider" spirit. Foster a sense of connection with your customers by being approachable and relatable.

Social Perception

Positive Customer Feedback, Unique and Memorable Flavors, Premium Snack, Family-Owned/Small Batch Appeal

Copy Examples

• •Headline: Stop Pretending You Don't Hide Your Favorite Snacks. Body: We get it. Our gourmet pretzel bites are *that* good. Small batch, BIG flavor, and totally worth keeping to yourself (or sharing, if you're feeling generous). Discover your new obsession! #OutsidersKitchen #PretzelPerfection #SweetAndSaltyCravings
• •Headline: Taste the Adventure! Body: Bored with the same old snacks? Outsiders Kitchen is here to shake up your taste buds! From zesty Lemon + Poppy to rich Coffee + Cream, our creatively crafted pretzel bites are a flavor journey in every bag. Where will your cravings take you? #SnackAdventure #FlavorExplosion #GourmetPretzels
• •Headline: Made with Love (and Seriously Awesome Ingredients) in the Catskills. Body: We're passionate about pretzels! Our small-batch bites are handcrafted with unique flavor twists that’ll make your day. Experience the satisfying crunch and perfectly balanced sweet & salty goodness. #SmallBatchBigTaste #CatskillMade #OutsidersKitchenLove
• •Headline: Warning: May Cause Uncontrollable Snacking. Body: Don't say we didn't warn you! Outsiders Kitchen pretzel bites are addictively delicious. Each piece is a burst of flavor and a satisfying crunch that's hard to resist. Go on, treat yourself! #AddictivelyDelicious #SnackAttack #PretzelLove
• •Headline: Your Happy Place, Now in a Bag. Body: Remember that feeling of pure, unadulterated joy? We've bottled it (well, bagged it) in our gourmet pretzel bites. Sweet, salty, and oh-so-satisfying. Find your new happy snack with Outsiders Kitchen. #HappySnacking #KitchenKreations #FlavorJoy