Brand Tone

Playful & Whimsical, Artistic & Creative, Bold & Rebellious, Nostalgic, Inclusive & Authentic, Honest

Brand Values

• •Individuality & Self-Expression
• •Creativity & Imagination
• •Authenticity
• •Boldness & Freedom
• •Joy & Fun
• •Quality & Craftsmanship
• •Inclusivity
• •Nostalgia
• •Rebellion
• •"The Beauty of Error"

Best Practices

• •Embrace Imperfection and Playfulness: Use language that is lighthearted, fun, and doesn't take itself too seriously. Incorporate whimsical descriptions and a touch of playful rebellion, aligning with "the beauty of error" and "adulting, no thanks!" ethos.
• •Speak the Language of Art & Imagination: Infuse copy with artistic references, talk about inspiration from fantasy, dreams, and color. Use vivid, sensory language that paints a picture, appealing to the creative and imaginative side of the audience.
• •Champion Individuality and Non-Conformity: Consistently reinforce the "Outsider" identity. Write for those who dare to be different, celebrate uniqueness, and reject the mainstream. Use empowering language that encourages self-expression.
• •Balance Whimsy with Quality: While the tone is playful, always subtly underscore the commitment to quality materials, craftsmanship, and thoughtful design. This reassures customers that the fun designs are also well-made and lasting.
• •Tell Stories, Evoke Emotion: Connect with the audience on an emotional level by tapping into nostalgia, the joy of discovery, and the freedom of being oneself. Frame collections and pieces within a narrative that resonates with the brand's core values.

Social Perception

Customers and media perceive Outsiders Division as a unique, artistic, and colorful brand that stands out from mainstream fashion. It's seen as a brand for individuals who are not afraid to be different, embrace their inner child, and appreciate creativity and bold designs. The founder, David Méndez Alonso, is recognized as a key creative force with a distinct artistic vision. There's an appreciation for the brand's commitment to quality and its "Made in Spain/Portugal" aspect. Some potential customers may find it niche or might need more information to trust the brand initially, as indicated by a Reddit query. However, those who have purchased seem to have positive experiences with quality. The brand is associated with terms like "joyful," "playful," "whimsical," "rebellious," "preppy-punk," and "art-inspired." It appeals to a customer base that is likely creative, expressive, and values individuality over fleeting trends.

Copy Examples

• •Headline: Still Play Dressing Up? So Do We. Body: Forget boring. Our latest collection is a riot of color, texture, and pure imagination, made for the grown-up who never really grew up. Find your new favorite make-believe (and real-life) outfit. #OutsidersDivision #NeverGrowUp
• •Headline: Wear Your Weird. Body: Normal is overrated. At Outsiders Division, we stitch rebellion into every seam and paint dreams onto every fabric. This isn't just clothing; it's your permission slip to be gloriously, unapologetically you. #BeAnOutsider #ArtYouCanWear
• •Headline: For the Love of Color & Chaos. Body: Inspired by a child’s untamed imagination and an artist’s bold stroke. Our new arrivals are a joyful explosion of creativity, designed to make you smile and the world a little brighter. Dive into the beautiful mess. #OutsidersDivision #EmbraceTheChaos
• •Headline: Nostalgia You Can Wear. Body: Remember that feeling? The one where anything was possible? We bottled it. Explore pieces that whisper tales of carefree days and bold adventures, crafted with quality to last through all your new ones. #ChildhoodReimagined #QualityPlaywear
• •Headline: The Official Uniform of Daydream Believers. Body: For those who find magic in the mundane and art in the everyday. Outsiders Division is more than a brand; it's a community of creative spirits. Join us. Dress like nobody’s watching (but they totally will be). #CreativeSouls #OutsiderArt