Brand Tone

Aspirational yet approachable, educational, and trustworthy. The brand positions itself as a "quiet luxury" SPF brand, emphasizing premium quality and feel. The messaging is encouraging and informative, aiming to educate consumers on the importance of daily sun protection without being preachy, while leveraging the founders' personal story for authenticity and relatability.

Brand Values

• •Sun Safety as a Priority
• •High-Quality, Skincare-Infused Formulas
• •Conscious and Ethical Practices
• •Inclusivity

Best Practices

• •Lead with Education, Sell with Aspiration: Always start by educating the consumer on the why behind sun protection. Then, showcase how your products offer a luxurious and desirable experience.
• •Emphasize the "Skincare-First" Approach: Consistently highlight the high-quality skincare ingredients in your products. Frame SPF as the final, essential step of a skincare routine, not just something for the beach.
• •Maintain a Clean and Elevated Aesthetic: Your visuals and language should reflect the "quiet luxury" positioning. Use clean, bright imagery and a sophisticated yet easy-to-understand tone.
• •Leverage the Founders' Story: The personal and authentic story of the founders is a powerful asset. Weave it into your brand narrative to build trust and connection.
• •Amplify Customer Love: Share user-generated content and positive reviews that reinforce your key messages about product texture, feel, and efficacy. This provides social proof and builds community.

Social Perception

Customers and online mentions perceive Outside Beauty & Skincare as a high-quality, effective, and trustworthy brand. Products are frequently praised for not feeling greasy, leaving no white cast, and having a pleasant texture and scent. The brand's connection to actress Maddison Brown contributes to a "boutique" and aspirational feel. It is seen as an innovative brand and a welcome addition to the "sunscreen as skincare" movement.

Copy Examples

• •Your daily armor against the sun, elevated. Our SPF50+ Face Crème is more than just sun protection; it's a luxurious, buttery soft final step in your skincare routine. Infused with olive squalane and ceramide III for a luminous, hydrated glow.
• •Sunscreen shouldn't be a chore. We created Outside Beauty & Skincare to make sun protection a beautiful, daily ritual you'll look forward to. Discover our range of skincare-infused SPF essentials.
• •Set your makeup, refresh your skin, and top up your sun protection in one simple spritz. Our clear, non-greasy SPF50+ Face Mist is your secret weapon for all-day protection and a healthy glow.
• •What's your biggest sunscreen struggle? A) Greasy feeling B) White cast C) Forgetting to reapply. We have a solution for all three.
• •It started with a personal story and a simple idea: to make sun protection a seamless and beautiful part of your every day. Founded by two sisters, our mission is to protect your skin with formulas you'll love to wear.