Brand Tone

Honest and Transparent, Authentic and No-Nonsense, Passionate and Performance-Oriented, Approachable and Inclusive

Brand Values

• •Quality Ingredients
• •Taste and Enjoyment
• •Health and Wellness
• •Integrity and Principle
• •Innovation

Best Practices

• •Be Direct and Honest: Use clear, straightforward language. Avoid jargon or overly complex terms. Focus on the "real food" aspect and transparency of ingredients.
• •Emphasize Taste and Quality: Highlight the deliciousness and the premium, natural ingredients. Use descriptive words that evoke positive sensory experiences (e.g., "soft," "chewy," "wholesome," "real nut butter").
• •Speak Authentically: Let the passion for quality and fitness shine through. Maintain a confident but approachable and relatable voice, much like Marc Lobliner's own communication style.
• •Focus on Benefits, Not Just Features: Explain *how* the clean ingredients and great taste benefit the consumer (e.g., "sustained energy," "no bloating," "satisfying snack," "supports muscle recovery").
• •Maintain Consistency Across Platforms: Ensure the tone and core messages are similar whether on the website, social media, or packaging, adapting slightly for the specific audience and format of each channel.

Social Perception

Highly Regarded for Taste, Trusted for Clean Ingredients, Associated with Marc Lobliner, Seen as a Premium, "Real Food" Bar, Reliable and Effective

Copy Examples

• •Headline: Real Food. Real Taste. Real Results. Body: Tired of protein bars that taste like cardboard and are packed with ingredients you can't pronounce? The Outright Bar is different. We use simple, wholesome ingredients like real nut butter, honey, and oatmeal, plus high-quality whey protein isolate. Fuel your body the right way. Outright delicious, outright real.
• •Headline: Finally, a Protein Bar That Doesn't Compromise. Body: Why choose between taste and nutrition? With the Outright Bar, you get both. Indulge in flavors that feel like a treat, all while fueling your gains with clean, honest ingredients. No fake stuff, no gut bombs. Just pure, satisfying goodness.
• •Headline: Fuel Your Hustle, The Wholesome Way. Body: Whether you're hitting the gym, the trails, or just a busy day, the Outright Bar is your go-to snack. Packed with protein and made with real food ingredients, it’s the clean energy boost you need, without the crash. Taste the difference honesty makes.
• •Headline: More Than a Bar. It's an Outright Commitment to Quality. Body: We believe in transparency and ingredients you can trust. That’s why we created the Outright Bar with simple, natural components like real peanut butter, honey, and rolled oats. It’s the fuel your body deserves. Period.
• •Headline: Deliciously Simple. Simply Effective. Body: The Outright Bar: Made with things you know, for results you can feel. Enjoy the soft, chewy texture and incredible taste of a bar crafted with passion and real ingredients. Perfect for a post-workout refuel or a healthy anytime snack.