Brand Tone

Community-Focused and Welcoming, Enthusiastic and Passionate, Friendly and Approachable, Slightly Whimsical/Thematic

Brand Values

• •Community Building
• •In-Person Interaction
• •Inclusivity and Accessibility
• •Passion for Gaming
• •Customer Experience

Best Practices

• •Prioritize "Community" and "Connection": Always weave in language that emphasizes gathering, sharing, and belonging. Highlight the social aspect of gaming.
• •Use Enthusiastic and Positive Language: Reflect the passion for gaming with active verbs and exciting adjectives. Avoid overly formal or dry descriptions.
• •Maintain a Welcoming and Inclusive Voice: Ensure copy is approachable for both seasoned gamers and newcomers. Use inviting phrases and offer help or guidance.
• •Incorporate Thematic Elements (Subtly): When appropriate (like describing The Polished Pickaxe or themed events), sprinkle in playful or thematic language that aligns with the store's unique atmosphere, but don't overdo it in general product descriptions.
• •Be Genuinely Helpful: Whether it's explaining a game, promoting an event, or answering a query, the underlying tone should always be one of genuine assistance and a desire to enhance the customer's gaming experience.

Social Perception

Positive Local Impact, A Hub for Gamers, Supportive of New Players, Community-Oriented

Copy Examples

• •Website Homepage Banner: "Roll the dice, shuffle the cards, and find your fellowship at Outpost Gaming! More than a store, we're North Bay's home for tabletop adventures and lasting connections. Your next game night starts here!"
• •Event Promotion (e.g., Friday Night Magic): "Unleash your inner Planeswalker this Friday Night! Join fellow Magic enthusiasts at The Polished Pickaxe for epic duels, friendly faces, and the thrill of the game. New to Magic? Our community is here to welcome you!"
• •Social Media Post (Highlighting Play Space): "Escape to The Polished Pickaxe! ⚔️ Our medieval tavern-inspired play space is ready for your next board game saga, TCG showdown, or RPG quest. Grab your friends (or make new ones!) – the adventure awaits! #OutpostGaming #NorthBayGames #TabletopCommunity"
• •Product Description (e.g., a new board game): "Ready for a new challenge? Dive into [Game Name]! Perfect for your next gathering, this game promises [mention key feature e.g., strategic depth, hilarious moments]. Swing by Outpost Gaming – we'll even help you get started if it's your first time!"
• •Discord/Newsletter Welcome Message: "Welcome to the Outpost Gaming family! We're thrilled to have you join our community of passionate gamers. Here, it's all about sharing the joy of play, connecting with fellow adventurers, and creating unforgettable tabletop moments. Check out our upcoming events and say hi in the #general-chat!"