Brand Tone

Sophisticated, Minimalist, and Confident.

Brand Values

• •Quality Craftsmanship
• •Modern Aesthetics
• •Cultural Authenticity
• •Exclusivity

Best Practices

• •Lead with Quality: Always anchor the brand message in its core value of "Made in Italy." Whether in a product description or a social media post, this point of difference should be clear and consistent.
• •Embrace Minimalism: Use concise, powerful language. Avoid long, overly descriptive sentences. Let the product and visuals speak for themselves, and use copy to reinforce key values like quality, design, and origin.
• •Speak the Language of the Subculture: Continue using relevant and authentic hashtags and terminology like #blokecore, #streetstyle, and #fitcheck. This demonstrates a genuine understanding of the target audience and builds community.
• •Maintain Visual and Tonal Consistency: Ensure that all written content aligns with the brand's clean, sophisticated, and monochromatic visual identity. The tone should always be confident and direct, never overly casual or salesy.
• •Create a Sense of Exclusivity: Use language related to "new drops," "limited availability," and "collections" to cultivate a feeling of scarcity and desirability. This encourages immediate action and reinforces the brand's premium positioning.

Social Perception

The public perceives Out Pattern as a premium, high-quality streetwear brand. Customers and followers on social media frequently inquire about product details and availability, indicating a high level of purchase intent. The association with Italian manufacturing lends it significant credibility and positions it above mass-market fast-fashion brands. It is seen as a go-to for individuals interested in curated, niche styles like "blokecore" and minimalist urban wear. The perception is that of a brand for style-conscious consumers who are willing to invest in well-made, distinctive pieces.

Copy Examples

• •Structure and form. The F/W24 Hoodie, meticulously crafted in Italy. Available now. #OutPattern #MadeInItaly #MinimalistStreetwear
• •The Art of the Essential. Timeless silhouettes, reimagined with Italian craftsmanship. Discover the new collection.
• •Engineered for form and function. Our 01 Denim is cut from heavyweight Italian denim for a structured, baggy fit that holds its shape. Featuring a classic vintage wash and reinforced stitching, these jeans are built to be a cornerstone of your wardrobe. 100% Cotton. Made in Italy.
• •New Arrivals: The Out Pattern FW24 Collection is Here.
• •From the studio to the street. // The process behind the pattern. // Made in Italy. // Quality you can feel. The new collection has arrived. #ItalianFashion #Streetwear #Handmade #GRWM #OutPattern