Brand Tone

Relatable, authentic, empowering, affirming, calm, and unplugged. It uses a down-to-earth voice and avoids corporate jargon or high-pressure sales tactics.

Brand Values

• •Work-Life Balance
• •Comfort and Practicality
• •Authentic Living
• •Mindfulness and Well-being

Best Practices

• •Anchor in the 'Why': Always tie the product back to the brand's origin story of overcoming burnout. Every piece of copy should reinforce the core mission of prioritizing life.
• •Use 'Permission' Language: Employ phrases that empower the customer, such as 'permission to say no,' 'a reminder to unplug,' and 'your uniform for living.' This reinforces the brand's supportive role.
• •Speak Like a Person, Not a Corporation: Maintain a relatable, authentic tone. Ask questions and use straightforward language that reflects the 'anti-hustle' ethos.
• •Contrast 'Work' and 'Life': Frame the narrative by contrasting the demands of work (meetings, inboxes, hustle) with the joys of life (sunsets, slow mornings, presence).
• •Focus on the Feeling, Not Just the Fabric: While the products are 'comfort-first,' the ultimate selling point is the feeling they represent: freedom, balance, and the peace of being disconnected. The copy should sell this feeling above all else.

Social Perception

Perceived as a lifestyle brand symbolizing the growing anti-hustle movement. Its products are seen as a physical representation of a personal commitment to setting boundaries and prioritizing leisure, resonating with a modern audience seeking to escape burnout and reclaim their time.

Copy Examples

• •Your inbox can wait. This moment can't. Our essentials are made for logging off and living more. #OutOfOffice #YoureOffTheClockNow
• •This isn't just a t-shirt. It's a wearable reminder that your life is made of moments, not meetings. Made from ultra-soft cotton for comfort-first days where productivity is not on the agenda. Wear it well.
• •Permission to log off. Born from burnout, built for balance. Our comfort-first essentials are your uniform for a life lived more fully. It's time to prioritize pause. Shop the collection.
• •This Is Your Sign To Go Offline. Tired of the hustle? We get it. OUT OF OFFICE THE BRAND was created for everyone who believes time off isn't a luxury, it's a necessity. Shop the official uniform for people building a life, not just a career.
• •OUT OF OFFICE THE BRAND: You're off the clock now. Wear it well.