Brand Tone

playful, casual, and relatable

Brand Values

• •Celebration of Leisure
• •Self-Expression and Fun
• •Comfort and Style
• •Community and Social Connection

Best Practices

• •Always Lead with "Play": Frame every piece of copy, from social media captions to product descriptions, through the lens of fun, leisure, and breaking away from the 9-to-5 grind. Use active, energetic language.
• •Use Relatable, "In-the-Know" Language: Incorporate terms and references that resonate with specific hobbies and social groups (e.g., "dink," "bachelorette," "après ski"). This shows you understand your customer's lifestyle.
• •Maintain a Positive and Celebratory Tone: The brand is about enjoying life. The copy should always be upbeat, encouraging, and focused on the joy of hobbies, friendships, and time off.
• •Keep it Simple and Direct: The brand's products are straightforward and fun. The copywriting should be as well. Avoid overly corporate or complex language. Short, witty sentences are more effective.
• •Encourage Community with "We" and "You": Use inclusive language that makes the customer feel like part of a club. Ask questions, use prompts like "tag your friends," and create a conversational feel to build a loyal community around the brand.

Social Perception

Customers are likely to perceive Out Of Office Attire as a fun, on-trend source for casual wear that reflects their personal lifestyle and hobbies.

Copy Examples

• •Your weekend uniform has arrived. Whether you're serving on the court or just serving looks at brunch, our 'Pickleball Social Club' crewneck has you covered. Tag your doubles partner! #OutOfOfficeAttire #Pickleball #WorkHardPlayHarder
• •Life begins when the out-of-office is on. Shop our collections of playful, comfy attire for vacations, weekends, and every moment in between. Your downtime deserves its own wardrobe.
• •Don't just plan the party, outfit it! From the 'Future Mrs.' to her entire crew, our Bridal Collection is perfect for bachelorettes and pre-wedding fun. Cozy, cute, and totally Instagram-worthy. Shop the collection now for your 'I Do' crew!
• •Your Weekend Plans Called. They Want This Sweatshirt.
• •Sun-drenched days and good vibes only. Our 'Boat Babe' tee is made from ultra-soft cotton for maximum comfort as you cruise through life. It's more than a shirt; it’s a statement that your happy place is on the water. Perfect for lake days, beach trips, and channeling that permanent vacation mindset. #OutOfOffice