Brand Tone

Edgy and Rebellious, Humorous and Relatable, Inclusive and Community-Focused, Authentic and Raw, Passionate (about Car Culture), Confident and Bold

Brand Values

• •Individuality and Self-Expression
• •Community
• •Authenticity
• •Passion for Automotive Culture
• •Resilience and Defiance

Best Practices

• •Stay True to the Edge: Consistently use bold, slightly rebellious, and confident language that resonates with the target automotive subculture. Avoid overly formal or generic phrasing.
• •Leverage Insider Humor and Relatability: Incorporate humor, memes, and relatable scenarios specific to car enthusiasts and the "Out of Luck" ethos (e.g., the challenges and triumphs of car modification, the feeling of being an outsider).
• •Champion the Community: Regularly feature user-generated content, host Q&As, run polls, and directly address "the Club" or "family." Make the audience feel seen, heard, and integral to the brand.
• •Maintain Authenticity: Keep the language direct, honest, and unpretentious. The "raw and uncut" feel should translate from video content to written copy where appropriate.
• •Reinforce Individuality and Passion: Continuously weave in messages about self-expression, the pursuit of unique builds, and the shared passion that unites the OOLC community. Use empowering language that encourages members to "strive to be different."

Social Perception

Niche Authority, Engaged and Loyal Following, Lifestyle Embodiment, Supportive Platform

Copy Examples

• •Product Launch (T-Shirt): "Forget luck. We run on passion & 98 octane. The new [Shirt Name] tee just dropped. Built for those who make their own way. Cop yours before they're history. #OutOfLuckClub #NeverNeededLuck #StanceNation"
• •Event Promotion (Car Show): "Think your build's got what it takes? Prove it. OOLC's [Event Name] is coming. Expect zero chill, 100% epic rides, and a community that gets it. Link in bio for reg & deets. Don't get left out. #OOLCShowcase #CarCulture #JoinTheClub"
• •Accessory Feature (Banner): "Your garage wall called. It's looking too damn empty. Fix that with the new OOL 'Tunnel Vision' Banner. Because generic is a sin. #OutOfLuckClub #GarageGoals #StriveToBeDifferent"
• •Community Engagement Post: "Alright Club, settle the debate: Static or Bags? Drop your allegiance below 👇 We're featuring the sickest comment's ride next week. #OutOfLuckDebate #StanceWars #CommunityBuilt"
• •Brand Ethos Post: "They say 'good luck.' We say 'good grind.' The Out of Luck Club isn't about chance, it's about choice. The choice to be different, build sicker, and push harder. Welcome to the real world. #OOLC #Dedication #AutomotiveLifestyle"