Brand Tone

Expert & Knowledgeable, Supportive & Helpful, Approachable & Community-Oriented, Professional & Reliable, Innovative & Practical

Brand Values

• •Quality & Craftsmanship
• •Innovation
• •Artist Empowerment & Support
• •Efficiency & Practicality
• •Community & Collaboration

Best Practices

• •Lead with Expertise, Offer Support: Always ground your communication in professional knowledge, but ensure the tone remains helpful and encouraging. Explain the 'why' and 'how' behind techniques and products.
• •Prioritize Clarity and Practicality: Use clear, concise language. Focus on how your products solve artists' problems, save time, or enhance their work. Avoid overly technical jargon where simpler terms suffice for a broader artist audience.
• •Champion the Artist Community: Regularly feature and celebrate the work of artists using your products. Use inclusive language that fosters a sense of belonging and shared passion for SFX.
• •Maintain Professionalism in Quality Claims: When discussing product quality, be specific about materials (e.g., "skin-safe silicone") and benefits (e.g., "seamless blending," "durability for long shoots"). Let the results and testimonials back up your claims.
• •Be Consistent Across All Channels: Ensure that the helpful, expert, and approachable tone is maintained whether you're writing a product description, a social media post, an email newsletter, or a tutorial script. This builds trust and a recognizable brand voice.

Social Perception

Highly Regarded for Quality & Realism, Innovative and Time-Saving, Trusted by Professionals, Helpful Resource for Artists, Reliable & Artist-Focused

Copy Examples

• •Website Headline: "Flawless FX. Faster Than Ever. Out of Kit empowers your artistry with innovative, ready-to-apply prosthetics. Create with confidence."
• •Product Snippet (for a new prosthetic): "Introducing the 'Ruptured Reality' collection. Expertly sculpted, skin-safe silicone with our signature peel-and-stick application. Because your vision can't wait."
• •Instagram Caption (sharing user-generated content): "Absolutely STUNNING application of our 'Deep Laceration' prosthetic by the talented @[ArtistName]! We're always inspired by how our community brings characters to life. Share your #OutOfKit creations!"
• •Email Teaser (for a new tutorial): "Unlock Pro Techniques: Our new video shows you how to get invisible edges, every time. Watch now and elevate your FX game with Out of Kit."
• •About Us Statement: "We're Out of Kit – a team of SFX artists creating for artists. We know the pressure of production and the drive for perfection. That's why our prosthetics are designed for superior quality, effortless application, and stunning results. Let's make something incredible."