Brand Tone

Helpful, Trustworthy, and Eco-Conscious

Brand Values

• •Affordability
• •Quality & Reliability
• •Sustainability
• •Customer-Centricity
• •Convenience

Best Practices

• •Lead with the Dual Benefit: Always connect the twin advantages of cost savings and environmental responsibility. Frame the choice not just as cheap, but as a smart and ethical decision (e.g., "Save money and reduce waste").
• •Use a Helpful, Human Tone: Write as if you are genuinely helping a friend. Use "you" and "your" to speak directly to the customer. In customer service and social media, be approachable, empathetic, and clear in your communication.
• •Reinforce Trust at Every Opportunity: Consistently mention your "100% satisfaction guarantee," "quality testing," and "fast, free delivery." Use customer testimonials and positive reviews as social proof in your marketing materials.
• •Keep it Simple and Jargon-Free: Avoid overly technical printer-related terms. The goal is to make the buying process feel easy and accessible to everyone, regardless of their technical expertise.
• •Visually Represent Your Values: Use emojis and imagery that align with your core values. The recycling symbol (♻️), a green leaf (🌱), a money bag (💰), and a thumbs-up (👍) can quickly and effectively communicate affordability, sustainability, and quality.

Social Perception

The public and customer perception of Out Of Ink is overwhelmingly positive. Customers perceive the brand as: A Reliable Money-Saver, Excellent and Fast Service, An Ethical Choice, Trustworthy.

Copy Examples

• •Print Smarter, Not Harder. Why pay more for original ink? Get the same vibrant, high-quality prints for a fraction of the cost. Plus, every cartridge you buy from us is a vote for a greener planet. ♻️ Shop now for fast, free NZ delivery!
• •Quality Ink That Doesn’t Cost The Earth. Premium, eco-friendly cartridges with a 100% satisfaction guarantee.
• •Running low? Restock your ink and help the planet.
• •Affordable Ink & Toner | Out Of Ink NZ. Fast Free Delivery. Top-rated for quality and service. Make the sustainable choice for your printer today.
• •We love hearing from happy customers like John! Our mission is to provide top-quality ink that's friendly for your wallet and the environment. Thanks for trusting us with your printing needs! #OutOfInkNZ #CustomerLove #SustainablePrinting