Brand Tone

Playful, Approachable, Empowering, Informative & Reassuring

Brand Values

• •Clean Beauty
• •Suitability for Sensitive Skin
• •Sustainability
• •Inclusivity (Asian Skin Tones)
• •Personalization & Self-Expression
• •Ease of Use & Practicality

Best Practices

• •Embrace Playful Empowerment: Consistently use a tone that is both fun and empowering. Encourage self-expression and confidence while keeping the language light and engaging. Avoid overly technical or exclusive jargon.
• •Highlight Core Values in Every Message: Subtly weave in keywords and phrases related to "clean beauty," "sensitive skin," "sustainability," and "Asian skin-focused" to reinforce brand identity and attract the target audience.
• •Prioritize "Easy" and "Effortless": Emphasize the user-friendliness and practicality of the products. Use words like "easy," "quick," "on-the-go," "effortless" to appeal to busy individuals seeking simple beauty solutions.
• •Speak Directly to Your Audience (Be Approachable): Use "you" and "your" frequently. Ask questions to engage the audience. Maintain a friendly, conversational style as if speaking to a friend who loves beauty.
• •Stay Authentic & Transparent: Reflect the brand’s origin story (founder’s passion for simplicity and addressing waste in the industry) and commitment to safe ingredients. When making claims, ensure they are backed by the brand's practices (e.g., ingredient sourcing, on-demand production).

Social Perception

Positive Customer Feedback, Engaged TikTok Community, Appreciation for Customization & Experience, Trendy & Innovative, Focus on Natural Beauty & Skin Health

Copy Examples

• •Headline: Your Skin, But Brighter. Your Beauty, Unleashed. Body: Tired of makeup that masks? OOC Beauty enhances, never hides. Discover clean, sensitive-skin-loving formulas designed for *your* unique glow. #OOCBeauty #CleanBeauty #RevealYourColours
• •Headline: Makeup That Plays by Your Rules. Body: Go bold. Go subtle. Go uniquely YOU. From custom-blend lipsticks at our Lip Lab to easy on-the-go essentials, OOC Beauty is all about effortless self-expression. What colour are you today? #OutOfColours #PlayfulBeauty #MakeupForMe
• •Headline: Finally! Beauty That Understands Asian Skin. ✨ Body: Lovingly crafted for Asian and Southeast Asian skin tones. OOC Beauty offers shades that pop, formulas that care, and a clean promise you can trust. Shine on! #OOCForAsia #SensitiveSkinFriendly #SustainableGlow
• •Headline: Busy Day? Flawless Skin in Minutes. Body: Our Glow On-The-Glow Mesh Cushion & Lemon Seed Tone-Up Cream are your secrets to a radiant, even complexion—fast! Easy to apply, gentle on skin, and no fuss. #OOCEasyBeauty #QuickFix #NaturalRadiance
• •Headline: More Than Makeup. It's Your Signature. Body: Create a lipstick as unique as you are at the OOC Lip Lab, or find your new favorite from our clean, sustainable, and oh-so-wearable collection. Beauty that’s personal, playful, and always authentically you. #MyOOCLook #CustomBeauty #JoyfulColour