Brand Tone

friendly, stylish, appreciative, and helpful

Brand Values

• •Quality
• •Style & Functionality
• •Customer Satisfaction & Support
• •Joy & Empowerment
• •Vegan & Ethical Considerations

Best Practices

• •Embrace "Stylish Empowerment": Consistently use language that is both aspirational and encouraging. Focus on how the products help customers achieve their goals with style and confidence.
• •Highlight Quality & Detail: Weave in words that speak to the craftsmanship and thoughtful design of the products (e.g., "meticulously put together," "luxurious," "beautifully crafted," "crisp and neat").
• •Maintain a Friendly & Appreciative Voice: Keep communication warm, approachable, and thankful. This mirrors the positive interactions customers have with the owner. Use "you" and "your" to make it personal.
• •Show, Don't Just Tell, the Function: While highlighting style is key, clearly articulate the practical benefits of each product. How does it make organization easier or more enjoyable?
• •Incorporate Customer Language: Pay attention to the enthusiastic and positive words customers use in their reviews (e.g., "THAT GIRL fantasy," "planner dream," "impeccable") and subtly reflect this energy in your copy where appropriate. This shows you're listening and connected to your community.

Social Perception

Outlined is generally perceived very positively by its customers. High product satisfaction, excellent customer service, a trusted brand, and good value for money.

Copy Examples

• •Instagram Post (New Planner Launch): "Meet your new partner in chic organization! ✨ Our latest vegan leather planner isn't just about keeping schedules; it's about designing a life you adore. Beautifully crafted, intuitively designed. Get ready to conquer your days in style! #Outlined #PlannerLove #VeganLeather #OrganizedLife #StylishStationery"
• •Facebook Ad (Targeting Professionals): "Elevate your workday. Our A5 croc leather agenda offers the perfect blend of sophisticated style and smart function. Feel empowered, stay organized, and make every day more productive. Shop the collection now and transform your planning! [Link] #OfficeEssentials #ProductivityBoost #ProfessionalStyle #OutlinedAgenda"
• •Product Page Snippet (Dividers): "Navigate your year with elegance. Our gold foil monthly dividers are more than just placeholders; they're a touch of luxe for your daily plans. Crisp, clean, and beautifully crafted to inspire your journey. #PlannerAccessories #OrganizationGoals #DetailsMatter #OutlinedStyle"
• •Email Subject Line (Sale Promotion): "Your chic organization upgrade is waiting! ✨ (Inside: Special savings on Outlined favorites)"
• •TikTok Video Caption (Showcasing a planner setup): "That feeling when your planner is as stylish AND functional as you are! 🤩 Watch how our A5 agenda + inserts bring planner dreams to life. What are your must-have sections? #PlannerSetup #ASMRorganization #Outlined #StationeryAddict #PlanWithMe"