Brand Tone

Trendy, Approachable, Empowering, Playful, Quality-Conscious

Brand Values

• •Style and Self-Expression: Providing tools for individuals to express their personality through nail art.
• •Quality: Commitment to offering high-quality, durable, and easy-to-use nail products.
• •Convenience: Offering products that are easy to apply and provide a quick way to achieve fashionable nails.
• •Customer Satisfaction: Striving to provide an exceptional shopping experience and being responsive to customer needs.
• •Joy and Creativity: Fostering a sense of fun and creativity in beauty routines.

Best Practices

• •Develop a Clear Tone of Voice Guide: Document the identified brand tone (Trendy, Approachable, Empowering, Playful, Quality-Conscious) with specific examples of words to use and avoid. This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Consistently write with the target customer in mind – individuals interested in fashion, beauty, self-expression, and convenient solutions. Tailor language and references to resonate with them.
• •Prioritize Clarity and Simplicity: While being stylish, ensure the copy is easy to understand, especially when explaining product application or benefits. Avoid overly technical jargon.
• •Be Consistent Across All Channels: Maintain the same core tone whether it's on the website, social media posts, email marketing, or customer service interactions. Slight variations are acceptable depending on the platform, but the core personality should remain.
• •Review and Refresh: Periodically review copy and the tone of voice guide to ensure it still aligns with the brand's evolution, product offerings, and customer feedback. Stay current with trends in language and beauty.

Social Perception

Positive Customer Feedback, Community Engagement, Responsive Customer Service, Australian-Based

Copy Examples

• •Headline: Your Next Style Statement? It’s at Your Fingertips. Body: Unleash your inner artist with Outlined. Our easy-to-apply nail wraps and press-ons deliver bold looks, stunning solids, and chic designs that last. Get ready to express yourself, effortlessly. Shop the collection today! (Tone: Stylish, Empowering, Approachable)
• •Headline: Nailed It: Salon Style, Zero Hassle. Body: Why wait for appointments? Outlined brings the salon to you with premium quality nail wraps and gel strips. Gorgeous nails in minutes – because life’s too short for boring manicures. Find your perfect match! (Tone: Playful, Convenient, Quality-Conscious)
• •Headline: Dare to Dazzle. Discover Your Outlined Look. Body: From subtle chic to OMG-where-did-you-get-those, Outlined has a style for every mood and moment. Our durable, vibrant nail products are designed for easy application and head-turning results. What look will you create today? (Tone: Expressive, Stylish, Fun)
• •Headline: Quality You Can Stick With. Style That Speaks Volumes. Body: At Outlined, we’re passionate about nails that not only look incredible but feel amazing too. Experience the difference with our high-quality, long-lasting nail wraps and press-ons. Elevate your everyday. (Tone: Quality-Conscious, Stylish, Empowering)
• •Headline: Ready for Your Nail Upgrade? It’s Outline Time! Body: Tired of the same old polish? Step into a world of endless creativity with Outlined. Our curated collection of nail wraps and gel strips makes it simple to switch up your style and let your personality shine. Join the Outlined crew! (Tone: Trendy, Fun, Approachable)