Brand Tone

Aspirational & Exclusive, Sophisticated & Refined, Value-Oriented (within luxury), Trustworthy & Established

Brand Values

• •Legacy & Tradition
• •Quality & Exclusivity
• •Customer Experience
• •Accessibility to Luxury
• •Innovation

Best Practices

• •Leverage the Santa Eulalia Heritage: Consistently, yet subtly, weave in the rich history and established reputation of Santa Eulalia. This builds trust and reinforces the luxury positioning, even for an outlet. Mentioning 'the Santa Eulalia experience' or 'curated by Santa Eulalia' can be effective.
• •Emphasize Authenticity and Quality: Given it's an outlet, reassure customers that they are purchasing genuine luxury items. Use terms like 'authentic,' 'genuine designer pieces,' 'verified quality.'
• •Maintain an Elegant and Sophisticated Vocabulary: Avoid overly casual or slang terms. The language should reflect the high-end nature of the products, even when discussing discounts. Words like 'curated,' 'exclusive,' 'timeless,' 'renowned,' and 'distinguished' fit well.
• •Focus on 'Value' over 'Cheap': While price is a key driver, frame it as smart or savvy shopping for high-quality goods, rather than simply 'cheap' or 'discounted.' Phrases like 'exceptional value,' 'smartly priced,' 'accessible luxury' are more appropriate.
• •Ensure Visual and Textual Harmony: The sophistication conveyed in the copy should be mirrored in the website design, imagery, and overall presentation, ensuring a cohesive luxury outlet experience.

Social Perception

Trusted Source for Discounted Luxury, Extension of a Respected Brand, Desirable Destination for Fashion Savvy Shoppers

Copy Examples

• •Headline: Timeless Luxury, Smartly Acquired. Discover Past Season Treasures at Outlet Santa Eulalia. Body: Indulge in the enduring elegance of world-renowned designers. Outlet Santa Eulalia offers an exclusive selection of authentic fashion and accessories from previous collections, now at exceptional prices. Experience the heritage of Santa Eulalia, conveniently online.
• •Social Media Post: Elevate your style with [Designer Name] from Outlet Santa Eulalia. Coveted pieces from past seasons are now within reach. Shop authentic luxury, delivered to your door. #LuxuryOutlet #DesignerFashion #SantaEulaliaStyle
• •Email Subject: An Invitation to Elegance: New Arrivals at Outlet Santa Eulalia Body: Dear [Customer Name], As a discerning fashion enthusiast, we invite you to explore the latest curations at Outlet Santa Eulalia. Discover iconic pieces and timeless designs from luxury brands you admire, all at compelling prices. Embrace the Santa Eulalia standard of quality and style.
• •Product Description Snippet: A [Product Type, e.g., classic trench coat] by [Designer Name], embodying the brand's signature sophistication. Originally featured in the [Season/Year] collection, this piece offers timeless appeal and exquisite craftsmanship, now available through Outlet Santa Eulalia.
• •Website Banner: Outlet Santa Eulalia: Where Heritage Meets Opportunity. Authentic Luxury, Exceptional Value.