Brand Tone

Friendly and Approachable, Promotional and Value-Oriented, Customer-Centric and Reassuring, Ambitious and Confident

Brand Values

• •Customer Focus/Satisfaction
• •Value for Money
• •Convenience
• •Variety and Accessibility
• •Innovation and Growth
• •Joy and Excitement

Best Practices

• •Develop a "Brand Voice Chart": Create a simple internal guide that lists core values (e.g., Customer-Focused, Value-Driven, Convenient, Friendly, Innovative) and for each value, provide "Do" and "Don't" examples for tone. For example, for "Friendly": *Do: Use welcoming language, occasional light humor (if appropriate for the product), and address the customer directly (e.g., "you," "your"). Don't: Use overly formal or impersonal language, or slang that might not be universally understood.*
• •Always Emphasize Value and Convenience: Since "super price" and "buy from home" are key, ensure that copy frequently highlights these benefits, whether it's a product description, social media post, or email.
• •Speak to the Customer's Needs and Aspirations: Connect product features to customer benefits, focusing on how OutletON's products can make their lives easier, more enjoyable, or save them money. Reflect the idea of bringing "colors into the boring everyday life."
• •Maintain a Positive and Upbeat Style: Even when addressing potential issues or in standard communications, keep the language optimistic and helpful. The tone should reflect a brand that wants to "make you happy, entertain you, surprise you."
• •Consistency Across All Channels: Ensure that the tone of voice used on the website (product descriptions, About Us page) is consistent with the tone used on Facebook, Instagram, email marketing, and any customer service scripts. Regular internal reviews of content across platforms can help maintain this.

Social Perception

Established Local Online Retailer, Wide Product Range, Mixed Price Perception, Growing Ambition, Customer Service Interaction, Engagement through Social Media

Copy Examples

• •Headline: Your Home, Happier. Unbeatable Deals at OutletON! Body: Why wait for a sale? At OutletON, every day is a chance to discover amazing products for your home, garden, and more – all at prices that make you smile. Shop from the comfort of your couch! #OutletON #HomeDeals #BuyFromHome
• •Headline: Tech Upgrades Without the Price Tag! Body: Get the latest gadgets and electronics you’ve been dreaming of. OutletON brings you fantastic tech at even more fantastic prices. Click, shop, and enjoy! #TechDeals #OutletFinds #SmartShopping
• •Headline: Surprise! More Savings Coming Your Way. Body: We love bringing you joy (and great bargains!). Keep an eye on OutletON for daily deals, exciting campaigns, and products you’ll adore. Your next great find is just a click away. #DailyDeals #OutletONSurprise #ShopOnlineMK
• •Headline: Everything You Need, All in One Place. That’s the OutletON Promise! Body: From garden essentials to the latest beauty trends, find it all at OutletON. We’re making shopping easy, affordable, and fun – just for you! #YourGoToStore #ConvenientShopping #MacedoniaOnline
• •Headline: Join the OutletON Family & Never Miss a Deal! Body: We’re more than just a store; we’re a community of savvy shoppers. Sign up for our newsletter and follow us on social media to be the first to know about new arrivals and exclusive offers. Let’s make everyday life more colorful! #OutletONCommunity #BestDeals #CustomerLove