Brand Tone

Friendly and Approachable, Customer-centric and Helpful, Value-driven and Transparent, Enthusiastic and Passionate (about lighting), Trustworthy and Reliable

Brand Values

• •Accessibility/Affordability
• •Quality
• •Customer Satisfaction
• •Personal Connection
• •Good Design & Style
• •Expertise & Guidance

Best Practices

• •Always Prioritize the Customer: Frame copy around their needs, aspirations (udsmykke hjemmet med lækre lamper), and potential concerns (budget, quality, online shopping trust). Use "you" and "your" frequently.
• •Balance Value and Quality: Consistently mention both the "outlet prices" or "sharp prices" alongside "high quality," "designer lamps," or "good quality." Avoid language that makes the products sound cheap or low-grade.
• •Inject Personality and Warmth: Use welcoming language ("Velkommen"), share the founders' story where appropriate, and express genuine enthusiasm for the products and helping customers. Aim to "give dig et smil på læben" (bring a smile to your face).
• •Be Helpful and Informative: Emphasize the "good advice" aspect. Copy should not just sell but also gently educate or guide the customer in their lighting choices, reinforcing the brand's expertise.
• •Maintain Transparency and Build Trust: Clearly state policies (100-day returns, free shipping thresholds), mention certifications (e-mark), and ensure customer service accessibility is always highlighted. Reassure customers that they are dealing with "mennesker" (people).

Social Perception

The go-to place for affordable designer lamps: Combining quality, style, and value. A trustworthy online retailer: Emphasized by the e-mark and customer service promises. A helpful and knowledgeable source for lighting solutions: Due to their advisory approach. A company with a human touch: Founded by friends with a clear mission to make good design accessible.

Copy Examples

• •Headline: Light Up Your Life, Not Your Wallet. Body: At OutletLampor, we believe everyone deserves a home filled with beautiful light. Discover stunning designer lamps at prices that will make you smile. Quality lighting, expert advice, and a personal touch – that's the OutletLampor promise.
• •Social Media Post: ✨ Dream home inspiration shouldn't break the bank! ✨ We're Phillip and Adam, and we started OutletLampor to bring you top-quality, stylish lamps at outlet prices. Let us help you find the perfect glow for your space. Got questions? We're always here to chat!
• •Product Description Snippet (for a designer pendant): More than just a lamp, it's a statement. This [Lamp Name] combines timeless Danish design with exceptional craftsmanship. And the best part? You get this stunning piece at an OutletLampor price, backed by our 100-day return policy and personal service.
• •Email Subject Line: Sharp Prices, Warm Welcomes & Your Next Favorite Lamp! Email Body Snippet: Welcome to the OutletLampor family! We're thrilled to help you discover high-quality lighting that brings style and function to your home without the designer price tag. Our team is passionate about helping you choose just right.
• •About Us Blurb: It started with two friends and a simple idea: make beautiful, quality lamps accessible to everyone. OutletLampor isn't just a webshop; it's your personal guide to a brighter home, offering sharp prices, expert advice, and a commitment to making you happy.