Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Value-Oriented and Direct, Community-Focused, Informative and Helpful

Brand Values

• •Family-oriented (Familiär)
• •Gratitude (Dankbarkeit)
• •Fun (Spass)
• •Challenge (Herausforderung)
• •Trust (Vertrauen)
• •Customer Satisfaction
• •Quality at Affordable Prices
• •Sustainability/Reducing Waste
• •Accessibility and Convenience
• •Innovation

Best Practices

• •Embrace the "Royal" Theme Playfully: Consistently use terms like "Kings & Queens," "royal deals," "your kingdom of savings," and the crown emoji (👑) where appropriate, especially in social media and more informal communications. This reinforces the brand's unique, fun identity.
• •Be Enthusiastic and Direct about Value: Always highlight the benefit of shopping at Outlet King – significant savings on quality brands. Use clear, concise language to communicate discounts and special offers.
• •Maintain a Friendly and Approachable Voice: Even when being direct about sales, keep the tone welcoming and customer-centric. Use language that feels like talking to a friend (e.g., "Seriously," "😉").
• •Incorporate Swiss German Phrases (Sparingly and Authentically for Local Appeal): Phrases like "wedä nid chunsch bisch säuber tschuld" can add local flavor and resonate with the Swiss audience, particularly on platforms like TikTok. However, ensure the core message is understandable to a broader audience if targeting beyond a purely local demographic.
• •Focus on Community and Customer Happiness: Regularly acknowledge and celebrate customers. Use user-generated content (with permission) and language that fosters a sense of belonging to the "Outlet King family." Frame the shopping experience not just as a transaction, but as a positive and satisfying event.

Social Perception

Positive Customer Experiences, Trusted Retailer, Known for Bargains, Expanding Presence, Community Engagement, Family Business Appeal

Copy Examples

• •Headline: Your Kingdom of Savings Awaits! 👑 Score up to 88% off top brands at Outlet King! Body: Why pay more? At Outlet King, we treat you like royalty with unbeatable deals on everything from fashion to home goods. Don't miss out – your throne of bargains is here! #OutletKing #RoyalDeals #SavingsSpiez
• •Headline: Stop Scrolling, Start Saving! 🤑 Outlet King's latest arrivals are too good to ignore. Body: Fresh deals just landed! From the coolest kicks to must-have gadgets, find it all for less at OutletKing.ch. Seriously, wedä nid chunsch bisch säuber tschuld! 😉 #OutletKingDeals #NewCollection #MustHaves
• •Headline: We ❤️ Our Kings & Queens! Your amazing reviews make our day! Body: A huge thank you to our fantastic customers for all the love! We're a family business dedicated to bringing you joy (and amazing prices!). Share your latest Outlet King find using #MyOutletKingHaul! #CustomerLove #FamilyBusiness #OutletKingCommunity
• •Headline: Big Brands. Small Prices. Happy You! 😊 That's the Outlet King promise. Body: We believe everyone deserves top quality without breaking the bank. Discover incredible discounts on brands you love, both in-store at Spiez & Oftringen and online. Quality and affordability? Yes, please! #OutletKingSchweiz #SmartShopping #BestDeals
• •Headline: Don't Just Shop, Rule Your Shopping! 🛍️ Outlet King: Where deals are legendary. Body: Experience shopping like never before! Dive into over 50,000 items with jaw-dropping discounts. Our friendly team is ready to help you find your next treasure. Visit us or shop online – the kingdom of savings is yours! #OutletKingExperience #UnbeatablePrices #ShopLikeAKing