Brand Tone

Enthusiastic, Value-Driven, Friendly, Playful, Confident, and Community-Oriented

Brand Values

• •Value for Money
• •Wide Selection/Variety
• •Customer Satisfaction
• •Accessibility
• •Sustainability
• •Entrepreneurial Spirit & Unconventional Solutions

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of the Outlet King tone (e.g., Enthusiastic, Value-Driven, Friendly, Playful, Confident, Swiss). Provide examples of "do's and don'ts" for phrasing.
• •Use "Kingly" Language (Sparingly and Playfully): Incorporate words like "royal," "king," "kingdom," "conquer," "treasure hunt" where appropriate to reinforce the brand name and the idea of customers getting a "victorious" deal, but avoid overuse to prevent it from sounding cheesy.
• •Emphasize Value & Savings Consistently: Every piece of copy should, in some way, highlight the benefit of discounted prices, unbeatable deals, or smart shopping. Use strong calls to action related to saving money.
• •Maintain Enthusiasm and Energy: Use exclamation points appropriately, active voice, and dynamic verbs to convey excitement about the deals and products, especially in social media and promotional materials.
• •Localize and Connect: Regularly mention Swiss aspects, store locations (Spiez, Oftringen), and connect with the local community to reinforce its Swiss identity and approachability. Use Swiss German colloquialisms where appropriate on platforms like TikTok (e.g., "wedä nid chunsch bisch säuber tschuld" - if you don't come, it's your own fault).

Social Perception

Positive for Bargain Hunters, Reliable, Local Presence, Dynamic & Growing, Swiss Company

Copy Examples

• •Headline: Rule Your Budget! 👑 Score Royal Deals at Outlet King – Up to 70% Off Top Brands! Body: Why pay more? At Outlet King, we bring you the brands you love at prices that make you feel like royalty. From a new TV to the perfect hiking boots, your kingdom of savings awaits online and in Spiez & Oftringen! Don't just shop, conquer! #OutletKing #RoyalDeals #SaveLikeAKing
• •Headline: 🇨🇭 Switzerland's Biggest Outlet Just Got BIGGER Deals! Body: Your treasure hunt starts NOW! Outlet King is packed with fresh arrivals and jaw-dropping discounts on over 50,000 items. Electronics, fashion, home goods, outdoor gear – if it's a top brand at a mega discount, it's here! Visit outletking.ch or our stores in Spiez & Oftringen. #SwissBargains #OutletShopping #KingSizedSavings
• •Headline: Don't Miss Out! 🏃‍♀️💨 Limited Stock, UNLIMITED Savings at Outlet King! Body: Our best deals fly off the shelves! Grab 'em before they're gone. Quality brands, tiny prices. That's the Outlet King promise. What amazing find will you discover today? Shop now and save big! #OutletDeals #LimitedTimeOffer #SmartShopping
• •Headline: Your Wallet Will Thank You! 🙏 Shop Smarter, Not Harder at Outlet King. Body: Get the royal treatment without the royal price tag! Outlet King is your destination for premium products at outlet prices. Friendly service, fantastic selection, and deals that feel like a victory. What are you waiting for? #ValueKing #ShopSmart #OutletSwitzerland
• •Headline (TikTok/Instagram focus): 🤯 OMG Deals! You WON'T believe these prices at Outlet King! 🔥 Body: Level up your shopping game! 🎮 We've got the brands, the bargains, and the buzz. Check out our latest haul of awesomeness. Link in bio to shop or find your nearest store! #OutletKingChallenge #DealDrop #ViralSavings