Brand Tone

deceptive and urgent

Brand Values

• •Unbeatable Value
• •Accessibility
• •Vast Selection

Best Practices

• •Be Transparent and Authentic: Clearly state who you are. Have a detailed About Us page that tells your real story. If you are an authorized reseller, say so. If you sell pre-owned or refurbished goods, be explicit about it. Trust begins with honesty.
• •Provide Verifiable Contact Information: A trustworthy brand is reachable. Display a physical address, a dedicated customer service phone number, and a professional email address. A simple contact form is not enough.
• •Use Realistic Pricing and Language: While sales are great, discounts of 75-90% on current, popular products are a major red flag. Ground your offers in reality. Use language that focuses on genuine value (e.g., Durable craftsmanship, Timeless style) rather than just unbelievable prices.
• •Showcase Social Proof and Genuine Reviews: Integrate third-party, verifiable review platforms (like Trustpilot, Google Reviews, etc.) instead of internal review systems that can be manipulated. Feature user-generated content and testimonials that are clearly from real customers.
• •Develop a Consistent and Professional Brand Voice: Go beyond just selling. Create a voice that reflects your genuine brand values. Whether it's friendly, expert, or sophisticated, use it consistently across your website, emails, and social media. This builds a recognizable and reliable brand personality that fraudulent sites can't replicate.

Social Perception

Widely perceived as a fraudulent, untrustworthy, and illegitimate scam website.

Copy Examples

• •FINAL CLEARANCE! All Classic Chuck Taylors 75% OFF. Limited Stock - Buy Now Before They're Gone Forever!
• •100% Authentic Converse Chuck 70 Vintage Canvas. The icon you love, at a price you won't believe. Shipped directly from our factory warehouse to you. Don't miss this exclusive online deal.
• •Your Converse are Waiting... And Your 70% Discount Expires in 3 Hours!
• •FLASH SALE ALERT! An extra 15% off for the next 10 minutes only. Use code: NOW15
• •Official Converse Outlet Sale! We're clearing out our 2024 inventory. Tap 'Shop Now' to get classic styles from just $25. Free shipping worldwide!