Brand Tone

Knowledgeable & Experienced, Customer-Oriented & Helpful, Reliable & Trustworthy, Inclusive (within equestrianism), Direct & Unpretentious

Brand Values

• •Expertise & Experience
• •Customer Satisfaction
• •Quality & Variety
• •Reliability
• •Accessibility

Best Practices

• •Prioritize Clarity and Accuracy: Ensure all product descriptions, shipping information, and communications are precise and reflect the actual product/service, reinforcing reliability.
• •Emphasize Experience: Subtly weave in the brand's longevity and knowledge of equestrian needs to build trust and authority.
• •Adopt a Helpful, Approachable Voice: Frame communications (especially responses to queries or issues) around solving the customer's needs and offering expert guidance.
• •Be Inclusive of Disciplines: When appropriate, acknowledge the breadth of their offerings for both English and Western riders to reinforce their claim of catering to 'every type of rider.'
• •Maintain Professionalism with a Personal Touch: While the tone isn't overly casual, the positive eBay reviews suggest a friendly and understanding interaction style, which should be reflected in written communications. Avoid overly technical jargon unless clearly explained, ensuring accessibility for various experience levels.

Social Perception

Customers who have interacted with Outlaw Outfitters, particularly through their eBay store, perceive the brand very positively. They are seen as a reliable source for equestrian gear, providing good value through accurate descriptions and fast service. The local perception (Newton, NJ) based on limited reviews also suggests a generally positive view regarding product selection and price, with some variability in in-store service experiences. The brand is likely perceived as a traditional, dependable tack shop rather than a trendy or niche boutique.

Copy Examples

• •30 Years Strong: Outfitting Riders, Understanding Horses. Your trusted source for English & Western tack. Shop now for gear as dependable as your ride.
• •Experience balanced riding with our [Saddle Name]. Crafted for [discipline] a perfect fit for you and your horse. Questions? Our experienced team is here to help you choose with confidence. Call us at (844) 780-3261.
• •Finding the right tack can be a journey. At Outlaw Outfitters, we're with you every step of the way. Our knowledgeable team is ready to answer your questions and ensure you get exactly what you need. #OutlawTack #EquestrianExperts #CustomerFirst
• •Gear Up with Confidence: Expert Advice & Quality Tack Inside! From trail to arena, Outlaw Outfitters delivers quality you can count on. With over three decades serving riders like you, we know what it takes to keep you and your horse performing at your best. Explore our latest arrivals...
• •More than just a tack shop, we're your partners in the saddle. For over 30 years, Outlaw Outfitters has been dedicated to providing quality equestrian gear and expert advice for every rider. English or Western, beginner or pro – we speak your language.