Brand Tone

rebellious, rugged, masculine, and authentic. It speaks directly to a consumer who values independence and a non-conformist lifestyle. The language is confident, direct, and often employs storytelling to create an emotional connection. It's the voice of a leader, not a follower, encouraging customers to 'write your own damn legend.'

Brand Values

• •Individuality and Freedom: The core message is about breaking free from conformity and living life on one's own terms. The beard is portrayed as a 'badge of honor' and a symbol of personal freedom.
• •Quality and Craftsmanship: The brand emphasizes its use of high-quality, all-natural ingredients and a handcrafted process for its balms and oils.
• •Authenticity: By sharing the owners' personal story and their passion for the lifestyle, the brand builds a genuine and transparent connection with its audience.
• •Community: Outlaw Beard Co. invites customers to 'join the Outlaw family,' fostering a sense of belonging among like-minded individuals.

Best Practices

• •Embrace the Archetype: All copy should be written from the perspective of the 'Outlaw.' Use strong, confident, and direct language. Avoid passive voice and weak phrasing.
• •Tell a Story: Frame products and posts within a narrative. Every scent has an inspiration, and every post should reinforce the values of freedom and individuality.
• •Focus on 'Why,' Not Just 'What': Instead of only listing ingredients, explain why they matter for a man who lives a rugged lifestyle. For example, 'Reduces beard itch so you can focus on the road ahead.'
• •Build the Brotherhood: Use inclusive language like 'family,' 'brotherhood,' and 'fellow outlaws' to foster community. Feature user-generated content to show real customers living the brand's values.
• •Stay True to the Scent Profiles: Use evocative and masculine descriptors that align with the product scents. Words like bourbon, wood, leather, musk, and tobacco reinforce the brand identity and appeal to the target audience.

Social Perception

Outlaw Beard Co. is perceived as a premium, authentic brand within the beard care niche. Customers see it as more than just a product line; they connect with the lifestyle and values it represents. The brand's commitment to quality and customer service is frequently commended in reviews, building a strong and loyal customer base. They are seen as a company that provides high-quality products for men who are passionate about their beards as a lifestyle choice.

Copy Examples

• •Your beard isn't a trend. It's a statement. Stop taming it. Unleash it. Outlaw Beard Co. Be the Outlaw.
• •Some paths aren't found on a map. They're forged. Your beard has a story to tell. Make it a legendary one. #BeTheOutlaw #BeardLife #Freedom
• •Tired of beard products that smell like a flower shop? Our balms are crafted with scents of bourbon, saddle leather, and cedarwood. Tame the wild, not your spirit. Shop the Outlaw collection now.
• •For the man who owns the night. Midnight Rider is a bold mix of rich coffee, worn leather, and a hint of campfire smoke. It’s the scent of long roads and late nights. Not for the faint of heart. Wear it like you mean it.
• •Don't just grow a beard. Build a legacy.