Brand Tone

Practical & Informative, Accessible, Empowering

Brand Values

• •Support/Guidance
• •Practicality
• •Accessibility
• •Empowerment
• •Quality

Best Practices

• •Maintain a consistent voice across all channels (website, product descriptions, blog posts).
• •Understand the needs, challenges, and motivations of DIYers (saving money, creating something themselves).
• •Focus on providing practical and informative content to help with DIY projects.
• •Use straightforward language accessible to a broad audience of DIY enthusiasts.
• •Reinforce the brand's identity through a familiar and consistent tone.

Social Perception

A helpful resource for DIY enthusiasts, providing practical guidance and quality products to empower individuals to undertake projects themselves.

Copy Examples

• •Découvrez nos outils pour tous vos projets DIY.
• •Besoin d'aide? Consultez notre blog pour des conseils pratiques.
• •Transformez votre maison avec nos produits de qualité.
• •Créez, réparez, innovez – tout est possible avec Bricoleurs.co.
• •Des solutions simples pour des projets réussis.