Brand Tone

Approachable, Inspiring, Humorous (Décalé), Helpful, Proudly French

Brand Values

• •Boldness
• •Ingenuity
• •Care/Responsibility
• •Empowerment
• •Customer-Centricity
• •Collaboration & Community

Best Practices

• •Use simple, accessible language (e.g., 'hole-making machine' instead of 'percussion drill').
• •Inject personality, using light humor, witty remarks, or an offbeat (décalé) style where appropriate.
• •Focus on problem-solving, highlighting how ManoMano helps customers learn and complete projects.
• •Emphasize the 'togetherness' implied by the name 'ManoMano,' positioning the brand as a partner.
• •Acknowledge the DIY journey and position ManoMano as a reliable source of guidance and support.

Social Perception

ManoMano is perceived as a helpful resource for DIYers, offering a wide product selection and competitive prices. While some customers experience issues related to third-party sellers, the brand is recognized as a major player in the European DIY market, with a strong French identity.

Copy Examples

• •🇫🇷 Your French DIY Ally Has Fresh Ideas for Spring!
• •ManoMano: Making DIY accessible to everyone, hand in hand.
• •Empowering you to responsibly create your own kind of world.
• •Discover a vast range of products and expert advice for all your DIY projects.
• •From inspiration to completion, ManoMano is your partner in DIY.