Brand Tone

Quietly Playful & Artistically Confident

Brand Values

• •Artisanal Craftsmanship
• •Timeless Design
• •Simplicity & Minimalism
• •Creative Expression
• •Quality over Quantity

Best Practices

• •Lead with the Object: Always make the product the hero. Use its name to start the sentence or caption. The tone is confident, so the object doesn't need a lengthy introduction.
• •Keep it Concise and Direct: Use short, declarative sentences. Avoid overly descriptive, flowery language. The visual should do most of the talking. The copy is there to inform and add a touch of personality.
• •Inject Subtle Playfulness: Use the brand name and the whimsical nature of the products to your advantage. A witty caption or a clever product name reinforces the "Quietly Playful" tone without trying too hard.
• •Emphasize Scarcity and Craft: Consistently use terms like "handcrafted," "limited quantities," "small batch," and "from our studio." This reminds the customer of the value and uniqueness of each piece.
• •Maintain Visual and Verbal Consistency: Ensure the tone of the copy always matches the minimalist, art-focused aesthetic of the photography. A loud, sales-heavy caption would feel jarring next to a serene, considered image. The words and visuals must work together to tell the same story.

Social Perception

The public perception of Out for Lunch is highly positive, driven by an appreciation for its unique aesthetic and craftsmanship. There are no formal review sections on the website, but the sentiment expressed on their Instagram posts is consistently one of admiration and desire. The audience is composed of design-savvy individuals who appreciate art, craftsmanship, and unique home décor. Comments are overwhelmingly positive, using words like "beautiful," "stunning," and "love," indicating a strong emotional connection to the products. Being featured in design-focused publications like The Oblist lends the brand credibility and positions it within the curated, high-end design world. It is perceived as a go-to for authentic, character-rich objects that express personal style. Overall, Out for Lunch is perceived not just as a store, but as an artist's studio. This perception fosters a sense of connection and authenticity, making a purchase feel like acquiring a piece of art directly from its creator.

Copy Examples

• •The Wiggle Vase. A bit of playful movement for your favorite corner. Now available in the studio shop. #OutForLunchObjects #CeramicArt #HandmadeVase
• •Back in stock. A limited number of our handcrafted objects have returned to the shop. Adopt yours before they're gone again.
• •Form, function, and a little bit of fun. Each object is shaped by hand, for yours. #HandcraftedCeramics #StudioPottery #RobertVinluan
• •Gone to lunch. Back with new objects.
• •The Cloud Bowl. Not your average bowl. Hand-thrown and sculpted to bring a little piece of the sky to your tabletop. Perfect for holding treasures, keys, or nothing at all. Stoneware and food-safe glaze. Made by hand in Queens, NY.