Brand Tone

Youthful, trendy, and energetic; aspirational yet accessible; direct, vibrant, and engaging; fun, vibrant, and expressive; spirited and passionate; cheeky.

Brand Values

• •Fashion-forwardness and Trendiness
• •Self-Expression and Individuality
• •Accessibility and Affordability
• •Quality
• •Innovation
• •Customer Focus ("CommUnity")
• •Pakistani Heritage with a Global Outlook

Best Practices

• •Know Your Audience Deeply: Understand the language, slang (appropriately), aspirations, and cultural references of the Pakistani youth. Tailor your communication to resonate with them authentically.
• •Stay True to "Spirited Youth": Ensure copy consistently reflects energy, vibrancy, and a forward-looking attitude, aligning with the brand's core identity of catering to the spirited youth.
• •Emphasize Accessibility & Aspiration: Balance trendy and aspirational messaging with the brand's value of affordability. Highlight how current styles are within reach.
• •Be Visually Consistent with Tone: Ensure the visual elements (colors, imagery, design) in advertisements and social media posts complement the energetic and youthful tone of the copy.
• •Maintain a "CommUnity" Focus: Use inclusive language, encourage user-generated content, and foster a sense of belonging. Frame messages as if speaking to a friend or a member of a shared community.

Social Perception

A prominent and popular fast-fashion retail brand in Pakistan, particularly among the youth. Recognized for bringing Western wear trends to the Pakistani market. Perceived as a cultural barometer and a symbol of modern Pakistani entrepreneurship and youth culture.

Copy Examples

• •Headline: Level Up Your Look. Body: Fresh drops just landed. Cop the latest heat before it’s gone. #OutfittersStyle #NewCollection
• •Headline: Own Your Vibe. Body: From street style to campus cool, find your signature look with Outfitters. Express yourself. No holding back. #BeYou #OutfittersPK
• •Headline: Weekend Plans? Sorted. Body: That new tee feeling is real. Grab your weekend essentials and make some memories. What’s your adventure? #OutfittersWeekend #ReadyForAnything
• •Headline: Trend Alert! 🔥 Body: The styles you’ve been seeing everywhere are now at Outfitters. Get the look that’s turning heads. Shop now, thank us later. #MustHave #FashionForward
• •Headline: Create. Inspire. Repeat. Body: Your style is your story. Let Outfitters help you tell it. Tag us in your OOTD! #OutfittersCommUnity #StyleInspo