Brand Tone

Passionate, Authentic, and Community-Focused, speaking the language of a true fan with enthusiasm and credibility.

Brand Values

• •Authenticity and Accuracy
• •Quality Craftsmanship
• •Accessibility
• •Customer Trust and Service
• •Passion for Fandom

Best Practices

• •Always Speak from a Fan's Perspective: Use language and references that resonate with the Star Wars community ("This is the way," "Make the Kessel Run," "Galactic patrols"). This builds an immediate rapport and demonstrates authenticity.
• •Balance Passion with Professionalism: While the tone is enthusiastic, maintain a professional standard in all communications. Ensure grammar and spelling are flawless and that customer service interactions are polite and efficient.
• •Lean into Your Credibility: Consistently mention key trust signals: "Trusted by 501st members," "Made by fans, for fans," "Crafted in Oregon," and highlight positive customer reviews. These are your strongest differentiators.
• •Emphasize Both Quality and Value: In product descriptions and ads, always connect the high-quality craftsmanship ("screen-accurate," "durable resin," "hand-finished") with the accessible price point ("without the heavy price tag"). This dual benefit is a core part of your value proposition.
• •Encourage and Showcase the Community: Actively solicit customer photos for your gallery and social media. When replying to comments or reviews, be engaging and personal. This reinforces the "community-focused" aspect of the brand and turns customers into advocates.

Social Perception

Customers perceive the brand as a reliable source for high-quality, accurate, and reasonably priced replicas, highly credible due to its association with the 501st Legion, and seen as responsive and helpful.

Copy Examples

• •Don't just join the Empire—arm yourself like you mean it. Our E-11 Stormtrooper Blaster is crafted for the front lines of cosplay, with screen-accurate details that even a Garrison GML would salute. Lightweight yet durable, it’s built by a fellow trooper in our Oregon workshop to withstand galactic patrols and convention halls alike. This isn't just a prop; it's a piece of the universe, ready for your display case or your next mission.
• •(Image: A high-quality photo of the DL-44 blaster held by a Han Solo cosplayer) Hokey religions and ancient weapons are no match for a good blaster at your side. And this is a *very* good blaster. Made by fans, for the most discerning smugglers and scoundrels in the galaxy. Trusted by 501st members for its authentic detail and rugged build. Ready to make the Kessel Run? Tap to shop the DL-44.
• •Reinforcements Have Arrived! New Blasters & DIY Kits Inside.
• •From Our Workshop to Your Armory. Authentic, 501st-ready Star Wars replicas built with the precision of a fan and the heart of a collector. Free shipping on U.S. orders over $175.
• •We're not a faceless corporation; we're fans who live and breathe Star Wars. Our owner is an active 501st Legion member, which means every prop we design is informed by real-world trooping experience. We started Outer Rim Props because we believe every fan deserves a blaster that looks like it jumped right off the screen, without costing a galactic credit stash.