Brand Tone

Aspirational, Sophisticated, Inspirational, Expert, Confident, Nature-Respectful

Brand Values

• •Design Excellence and Innovation
• •Individuality and Self-Expression
• •Quality and Durability
• •Curated Selection
• •Transforming Outdoor Living
• •Embracing Natural Beauty and Patina

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the core characteristics of Outercle's tone (e.g., aspirational, sophisticated, evocative, expert, confident) with clear do's and don'ts and examples. This guide should be the go-to resource for anyone creating content.
• •Use Evocative and Sensory Language: Appeal to the desire for beauty, escape, and self-expression. Use rich, descriptive words that paint a picture and engage the senses, aligning with the "Scapes" concept of setting moods and telling stories.
• •Maintain an Elevated Vocabulary (but remain clear): Reflect the premium nature of the products with sophisticated language. However, ensure clarity, especially when discussing technical aspects or guiding customers through choices. Avoid overly casual slang or jargon that doesn't fit the upscale image.
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize what makes Outercle products special – the curated collections, designer collaborations, quality materials, and the vision to transform outdoor spaces. Focus on the story and artistry behind the tiles.
• •Educate and Inspire, Don't Just Sell: While the goal is sales, the copy should also aim to educate customers about design possibilities and the technical benefits of the products. Inspire them with visions of what their outdoor spaces can become, reinforcing Outercle as a thought leader in outdoor design.

Social Perception

High-End and Premium, Innovative and Aspirational, Associated with Quality, Customer Expectation Management, Limited Direct Customer Feedback

Copy Examples

• •Headline: Reimagine Your Horizon. With Outercle, your outdoor space is not just land, but a canvas for your life's most beautiful moments. Explore collections that speak in textures, colors, and enduring character.
• •Social Media Post: Let the sun dance on surfaces that tell a story. Our [Collection Name, e.g., Fornace Brioni] tiles aren't just laid; they're composed. Craft an outdoor sanctuary that’s an extension of your soul. #Outercle #OutdoorDesign #LuxuryTiles #PatioPerfection #PoolsideParadise
• •Product Description Snippet (for a weathered stone tile): Embrace the artistry of time. Each [Product Name] tile carries the whisper of ancient quarries and the promise of future memories. Perfectly imperfect, these stones invite a natural patina, evolving with your garden's rhythm.
• •Email Subject Line: Beyond the Threshold: Design a Life Lived Outdoors. Email Body Snippet: Dear [Customer Name], Step into a world where your exterior spaces reflect the depth of your interior vision. Outercle offers more than tiles; we provide the elements to sculpt your personal Eden, from serene patios to vibrant poolscapes. Discover the Scape that tells your story.
• •Brand Story Snippet: At Outercle, we believe the sky is the ultimate ceiling. Born from a passion to liberate outdoor design from the conventional, we curate the world's most exceptional surfaces. We empower you to blur the lines between inside and out, creating a seamless tapestry of inspired living.