Brand Tone

The brand tone should be adventurous, inclusive, and focused on promoting outdoor experiences and quality gear. It should also be reliable and trustworthy, emphasizing the brand's commitment to providing durable and high-performance products.

Brand Values

• •Adventure
• •Quality
• •Inclusivity
• •Reliability
• •Community

Best Practices

• •Maintain a consistent tone across all platforms and marketing materials.
• •Use inclusive language to appeal to a broad audience of outdoor enthusiasts.
• •Highlight the benefits of spending time outdoors, such as improved health and well-being.
• •Showcase the durability and quality of outdoor gear.
• •Incorporate user-generated content to build trust and community.

Social Perception

The brand aims to be perceived as a reliable and inclusive provider of outdoor gear and experiences, fostering a community of outdoor enthusiasts. It seeks to evoke feelings of adventure, quality, and shared experiences.

Copy Examples

• •"Gear up for your next adventure with SQUAD!"
• •"Explore the great outdoors with confidence. SQUAD has you covered."
• •"Unleash your inner explorer with our durable and reliable outdoor gear."
• •"Join the SQUAD and discover the joy of outdoor adventures!"
• •"From backyard games to wilderness expeditions, SQUAD is your partner in outdoor fun."