Brand Tone

Knowledgeable & Passionate, Customer-Centric & Friendly, Value-Oriented & Accessible, Authentic & Trustworthy

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Affordability/Value
• •Expertise & Passion for the Outdoors
• •Community
• •Accessibility

Best Practices

• •Speak Their Language: Use terminology familiar to hunters and anglers (e.g., "harvesting big mature whitetails," "grow big fish"). Keep the tone conversational and approachable, as if talking to a fellow enthusiast.
• •Emphasize Value & Quality: Consistently highlight the balance between affordable prices and high-quality, reliable gear. Use phrases like "top-quality," "dependable," "unbeatable prices," "lowest delivered price."
• •Show, Don't Just Tell, Customer Focus: Instead of just saying "good customer service," incorporate phrases that reflect a genuine commitment, like "we're committed to treating folks right," or share snippets of positive customer experiences (with permission).
• •Highlight Expertise Authentically: Share practical tips, advice, and stories that demonstrate genuine knowledge and passion for the outdoors, as seen in their blog and owner's message. Avoid overly technical jargon unless clearly explained.
• •Maintain a Friendly & Passionate Voice: Let the enthusiasm for the outdoors and for helping customers shine through. Use a welcoming and positive tone. The owner's personal involvement and passion is a key differentiator.

Social Perception

Positive, Trustworthy & Reliable, Helpful & Knowledgeable, Go-To Source for Specific Gear

Copy Examples

• •Headline: Gear Up For Your Best Season Yet! Real Hunters Trust Outdoors For Less. Body: For over 25 years, we've been outfitting fellow hunters and anglers with top-quality gear you can depend on, without breaking the bank. Got questions? Our team of avid outdoorsmen is here to help you find exactly what you need. Let's make this season unforgettable!
• •Headline: Don't Let Price Keep You Indoors. Explore More, For Less. Body: At Outdoors For Less, we believe everyone deserves the thrill of the great outdoors. That’s why we’re committed to bringing you the best deals on reliable hunting blinds, feeders, and more. Your next adventure starts here!
• •Headline: Expert Advice & Gear That Works – From Our Field to Yours. Body: As gearheads ourselves, we only stock products we’d trust on our own trips. From tough-as-nails deer blinds to the latest in fish feeders, get honest advice and unbeatable prices from folks who live and breathe the outdoors. What are you looking for?
• •Headline: The Owner's Promise: Great Gear, Even Better Service. Body: Brian here, owner of Outdoors For Less. Helping you gear up isn't just business, it's my passion. We're dedicated to treating you right, with fast shipping and the kind of customer care that’s kept us going strong for over two decades. See why hunters have trusted us since '98!
• •Headline: Build Your Perfect Hunting Setup for Less Than You Think. Body: Dreaming of that perfect deer blind or an efficient new feeder system? We offer the largest selection of top brands at prices that make sense. Plus, our expert team is ready to share tips and help you choose the right gear for your property and budget.