Brand Tone

Helpful and Customer-Focused, Australian and Approachable, Enthusiastic, Value-Oriented, Reliable and Efficient

Brand Values

• •Quality Products
• •Exceptional Customer Service
• •Australian Owned and Operated
• •Seamless Experience
• •Passion for Outdoor Living
• •Reliability

Best Practices

• •Embrace the "Aussie Mate" Approach: Use friendly, approachable language. Words like "G'day," "barby," "snags," and a generally welcoming tone can reinforce the Australian identity. Keep it genuine and not overdone.
• •Prioritize Helpfulness & Expertise: Frame copy around solving customer needs and offering solutions. Highlight the knowledge of the staff and their passion for outdoor living.
• •Highlight "Value" Beyond Just Price: While mentioning great prices and sales is good, also emphasize the value of quality products, durability, and the lifestyle enhancement the products bring.
• •Maintain a Focus on Customer Service and Reliability: Consistently weave in mentions of fast dispatch, Australia-wide support, and the commitment to a seamless experience. This builds trust.
• •Show, Don't Just Tell, the Passion for Outdoors: Incorporate sensory language and relatable scenarios of enjoying outdoor spaces. Use the blog and social media to share tips, recipes, and inspiration that reflect a genuine love for the alfresco lifestyle.

Social Perception

Customers generally perceive Outdoors Domain positively. They are seen as a reliable source for a wide range of outdoor living products with good customer service. The long-standing presence since 2008 and growth in online sales further suggest a positive reputation. The emphasis on being Australian-owned likely resonates well with the local market.

Copy Examples

• •Headline: Your Aussie Outdoor Oasis Starts Here. Body: G'day! Ready to transform your backyard into the ultimate alfresco haven? At Outdoors Domain, we're passionate about bringing you top-quality BBQ kitchens, furniture, and everything you need to make the most of our stunning Aussie outdoors. Friendly advice and great gear, that's our promise!
• •Headline: Fire Up the Perfect Barby with Outdoors Domain! Body: From sizzling snags to gourmet feasts, we've got the perfect BBQ for your place. As a 100% Aussie owned business, we know what makes a great outdoor setup. Our expert team is here to help you choose, so you can get grilling faster! Plus, 99% of orders are dispatched within 24 hours!
• •Headline: Create Your Dream Outdoor Room – We Make it Easy! Body: Imagine relaxing in your stylish new outdoor lounge or hosting memorable dinners under the stars. At Outdoors Domain, we offer an extensive range of furniture and heating to bring your vision to life. Our friendly staff are full of ideas and ready to help you every step of the way.
• •Headline: Don't Just Dream About a Great Outdoor Space, Live It! Body: Since 2008, Outdoors Domain has helped over 300,000 Aussies create their perfect outdoor domain. We’re all about quality gear, fantastic service, and making your outdoor lifestyle amazing. Pop into our Melbourne or Brisbane stores, or shop online anytime!
• •Headline: Get Your Outdoor Gear Sorted – Fast & Friendly! Body: Need it quick? We dispatch 99% of our quality outdoor kitchens, BBQs, and furniture within 24 hours. Our team loves the outdoors as much as you do and is always ready with a smile and expert advice. Shop with Outdoors Domain and experience the difference!