Brand Tone

Aspirational & Leisure-Focused, Informative & Expert, Professional & Service-Oriented (intended), Family-Friendly & Welcoming

Brand Values

• •Quality & Durability
• •Customer Experience & Service
• •Lifestyle Enhancement & Wellness
• •Expertise & Trust
• •Value (for their own range)

Best Practices

• •Focus on Benefits, Not Just Features: While detailing product specifications is important, always link these back to how they enhance the customer's lifestyle, relaxation, or enjoyment. (e.g., "PowerPro® jets for world-class hydrotherapy").
• •Use Evocative and Aspirational Language: Employ words that paint a picture of luxury, comfort, and escape (e.g., "sanctuary," "haven," "oasis," "unforgettable moments").
• •Maintain an Expert yet Approachable Voice: Share knowledge and advice confidently but ensure the language is clear, accessible, and friendly, reinforcing the "family-run business" feel and commitment to customer care.
• •Emphasize Trust and Reliability: Consistently mention years of experience, awards, guarantees (if applicable), and the comprehensive aftercare service to build confidence.
• •Ensure Visuals and Text are Cohesive: The aspirational and quality-focused tone in the copy should be mirrored by high-quality, appealing imagery and videos across all platforms, as seen on their Instagram.

Social Perception

Divided: Positive perception for hot tub buying experience and installation, negative perception for quality of non-hot tub items and after-sales service.

Copy Examples

• •Headline: Create Your Everyday Escape. Body: Imagine stepping into your garden and into a world of pure relaxation. With Outdoor Living's premium hot tubs and swim spas, your dream sanctuary is closer than you think. Expert advice, seamless installation, and dedicated aftercare – we're with you every step of the way. Discover the Outdoor Living difference today.
• •Headline: Quality Time, Redefined. Body: From invigorating morning swims in our state-of-the-art swim spas to tranquil evenings unwinding in a luxurious Jacuzzi®, Outdoor Living helps you craft unforgettable moments. Explore our extensive collection and let our 20 years of expertise guide you to your perfect outdoor haven.
• •Headline: Your Garden Oasis Awaits. Body: Don't just dream about the perfect outdoor space – create it. Outdoor Living offers everything from elegant gazebos and durable garden furniture to the ultimate in hydrotherapy with our renowned hot tubs and saunas. Quality products, expert installation, and a commitment to your satisfaction. Visit our showroom or browse online.
• •Headline: Invest in Your Wellbeing, Year-Round. Body: Experience the therapeutic benefits of a personal sauna or the joy of a family hot tub, whatever the season. Outdoor Living provides high-quality, energy-efficient solutions designed for lasting enjoyment. Our experts are here to help you choose the perfect addition to enhance your home and lifestyle.
• •Headline: The North's Premier Outdoor Leisure Destination. Body: With expansive showrooms in Hull, Leeds, and Carlisle, Outdoor Living is your trusted partner for transforming your outdoor areas. Discover an unmatched selection of hot tubs, swim spas, and garden essentials, backed by expert advice and award-winning service. Begin your journey to extraordinary outdoor living.