Brand Tone

Aspirational, Enthusiastic, Helpful, Community-Oriented, Accessible

Brand Values

• •Passion for the Outdoors
• •Quality & Premium Products
• •Customer Experience & Service
• •Adventure & Exploration
• •Health & Well-being
• •Growth & Adaptability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., aspirational, enthusiastic, helpful, adventurous), key messaging themes, words to use/avoid, and provide examples. This ensures everyone writing for the brand is aligned.
• •Focus on the "Why": Connect product features to the benefits and emotions of the outdoor experience. Instead of just saying "waterproof jacket," explain how it "keeps you dry and comfortable, letting you embrace the storm and extend your adventure."
• •Speak to Your Audience's Aspirations: Use language that inspires and encourages customers to pursue their outdoor passions, whether they are seasoned explorers or beginners. Reflect their desire for adventure, freedom, and connection with nature.
• •Maintain Authenticity and Enthusiasm: Let genuine passion for the outdoors shine through. Use vivid, sensory language to describe experiences. Avoid overly technical jargon unless specifically addressing experts, and always explain it clearly.
• •Be Consistent Across All Channels: Ensure the brand voice is consistent on the website, social media, email marketing, product descriptions, and customer service interactions. Regular review and training can help maintain this consistency.

Social Perception

A retailer offering a wide selection of well-known outdoor brands with friendly staff and good customer service; aiming to inspire adventure and promote the benefits of the outdoors.

Copy Examples

• •Headline: Adventure Awaits. Gear Up For It. Body: Don't just dream about your next escape. Live it. At Outdoor Equipped, we handpick the best gear from trusted brands, so you can focus on the thrill, not the what-ifs. Explore our latest arrivals and answer the call of the wild.
• •Social Media Post (with an image of a scenic landscape): Text: That feeling when the trail unfolds before you? Pure magic. We believe everyone deserves to experience the revitalizing power of the outdoors. What’s your favorite way to connect with nature? Share your story! #GetOutdoorEquipped #AdventureIsCalling
• •Product Description Snippet (for a hiking boot): Text: Conquer every mile with confidence. These [Brand Name] boots aren't just made for walking; they're crafted for discovery. Lightweight yet rugged, they provide the support and comfort you need to chase horizons and create lasting memories. Ready for your next journey?
• •Email Subject Line: Your Next Outdoor Story Starts Here. Body Intro: Hi [Customer Name], The mountains are calling, the rivers are flowing, and your next great adventure is just waiting to be written. At Outdoor Equipped, we're passionate about helping you create unforgettable outdoor moments...
• •About Us Snippet (for website): Text: Born from a love for the wild and a passion for exploration, Outdoor Equipped is more than just a store – it’s your partner in adventure. Since 2015, we’ve been dedicated to providing fellow enthusiasts with premium gear and expert advice, helping you embrace the incredible health and happiness found in the great outdoors.