Brand Tone

enthusiastic, adventurous, and customer-focused

Brand Values

• •Passion for the Outdoors
• •Customer Experience & Satisfaction
• •Quality and Premium Products
• •Accessibility & Inclusivity
• •Community Connection

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., enthusiastic, knowledgeable, encouraging, rugged), and a "do and don't" list for language. Share this with everyone who writes copy.
• •Focus on the "Why": Connect with the customer's desire for adventure, freedom, and connection with nature. Emphasize the experience and benefits the products enable, not just the features.
• •Use Storytelling: Share stories of adventure (customer stories, staff experiences, or hypothetical scenarios) that resonate with the target audience and highlight the brand's values and the utility of the products.
• •Be Authentic and Relatable: Use language that outdoor enthusiasts would use. Avoid overly corporate jargon. Be honest and transparent in product descriptions and communications. While highlighting premium aspects, maintain an accessible feel.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media posts, email marketing, or customer service interactions. Regularly review content to ensure it aligns with the established voice.

Social Perception

Customers have praised the friendly and helpful staff. Positive feedback and A+ rating by the Better Business Bureau (BBB). However, some online reviews mention issues with inventory, high restocking fees, long shipping times and concerns about product authenticity and delivery.

Copy Examples

• •Adventure is calling! Is your gear ready? Explore our curated collection of premium outdoor essentials and answer that call. #GetOutdoors #OutdoorEquipped
• •From mountain peaks to backyard creeks, Outdoor Equipped has the quality gear to make every expedition memorable. What's your next adventure? #AdventureAwaits
• •Don't let the wrong gear hold you back. Our experts are here to help you find the perfect fit for your passion. Gear up, get out, and live the adventure! #OutdoorGear #ExpertAdvice
• •Feel that? It's the wild whispering your name. We provide the tools; you create the stories. Discover top brands and unbeatable quality at Outdoor Equipped. #ExploreMore
• •Your journey to unforgettable outdoor moments starts here. We're passionate about equipping you for every trail, every climb, every cast. Let's get you Outdoor Equipped! #PassionForOutdoors