Brand Tone

Inspiring and Confident, Innovative and Practical, Knowledgeable and Trustworthy, Adventurous and Passionate, Approachable and Community-Oriented

Brand Values

• •Curiosity
• •Community
• •Inspiration
• •Stewardship
• •Authenticity
• •Preparedness & Survival
• •Quality & Affordability

Best Practices

• •Emphasize 'Explore with Confidence': This tagline is central to the brand and should be a recurring theme, implicitly or explicitly, in most communications. It reinforces the core benefit to the customer.
• •Highlight Innovation and Multi-functionality: Showcase how products solve multiple problems or offer unique combinations of features. Use specific examples like the Firebiner's multiple tools.
• •Incorporate the Founder's Passion and Story: Weave in elements of Michael Mojica's journey, his engineering background, and love for the outdoors to add authenticity and connect with the 'American Dream' narrative.
• •Speak to Both Novices and Experts: While the gear is robust, the language should be inclusive. Explain technical aspects clearly but also focus on the empowering feeling of being prepared, which resonates with all skill levels.
• •Champion Stewardship and Community: Regularly mention the brand’s commitment to sustainability, durable products, and supporting the broader outdoor community and environmental initiatives. This appeals to conscious consumers.

Social Perception

Positive Customer Feedback, Innovative and Unique, Reliable for Outdoor/Survival, Growing Brand, Engaged with Outdoor Community, Commitment to Affordability

Copy Examples

• •Headline: Don't Just Face the Wild. Embrace It. Body: With Outdoor Element, you're not just equipped; you're empowered. Our innovative survival gear, born from a passion for adventure and a commitment to quality, ensures you can explore with unshakable confidence. What story will you tell? #ExploreWithConfidence #OutdoorElement
• •Headline: Ingenuity in Your Pocket. Adventure at Your Fingertips. Body: The Firebiner isn't just a carabiner. It's your spark, your blade, your problem-solver. Engineered for the unexpected, designed for every journey. Discover how Outdoor Element is redefining preparedness. #InnovationInHand #SurvivalGear
• •Headline: Our Compass? Curiosity. Our Destination? Your Next Adventure. Body: At Outdoor Element, we're driven by curiosity to create gear that pushes boundaries. From the Colorado mountains to your backyard, we build tools that inspire exploration and respect for nature. Join a community that values authentic experiences. #OutdoorValues #Stewardship
• •Headline: Built for the Wild. Priced for All Explorers. Body: We believe everyone deserves the confidence that comes with reliable gear. That’s why Outdoor Element delivers top-tier, innovative adventure tools without the premium price tag. Gear up and get out there – your epic story awaits. #AffordableAdventure #QualityGear
• •Headline: More Than Gear. It's Your Lifeline to Confident Exploration. Body: When you choose Outdoor Element, you're choosing peace of mind. Our multi-functional tools are meticulously designed and field-tested to ensure you're ready for anything. Spark your adventure, stay safe, and explore further. #BePrepared #OutdoorElement