Brand Tone

Aspirational & Transformative, Quality-Oriented & Trustworthy, Customer-Focused & Helpful, Serene & Tranquil

Brand Values

• •Beauty & Aesthetics
• •Quality & Durability
• •Customer Satisfaction
• •Transformation & Enhancement
• •Tranquility & Relaxation
• •Variety & Personalization

Best Practices

• •Emphasize Transformation and Aspiration: Use evocative language that paints a picture of what the customer's outdoor space *could* be (e.g., 'sanctuary,' 'oasis,' 'breathtaking retreat,' 'personal haven'). Focus on the feeling and experience the products create.
• •Highlight Quality, Craftsmanship, and Durability: Incorporate terms like 'premium,' 'handcrafted,' 'made to order,' 'built to last,' 'enduring beauty,' 'high-quality materials.' Mentioning 'Made in the USA' for relevant products reinforces this.
• •Maintain a Customer-Centric and Supportive Voice: Address the customer directly and empathetically. Offer guidance and solutions (e.g., 'let us help you,' 'our team is here to assist'). Reiterate commitments to satisfaction and positive experiences.
• •Evoke Serenity and Nature: Use words that connect with peace, tranquility, and the natural world, aligning with the purpose of outdoor art (e.g., 'soothing sounds of water,' 'inspired by nature,' 'serene ambiance').
• •Be Clear and Trustworthy: While aspirational, ensure clarity about product benefits and services like free shipping or customer support. Avoid overly complex jargon and maintain a professional, yet approachable and inspiring style.

Social Perception

Retailer of Diverse Outdoor Decor with Mixed Online Reviews and Limited Social Engagement

Copy Examples

• •Headline: Transform Your Backyard into a Breathtaking Retreat. Body: Imagine an outdoor space that soothes your soul and inspires your guests. At Outdoor Art Pros, we curate premium, handcrafted fountains, statuary, and art pieces designed to bring tranquility and timeless beauty to your personal oasis. Discover lasting quality, delivered to your door.
• •Headline: Artistry for Your Outdoors. Crafted to Endure. Body: Don't just decorate your garden, define it. Our collection of American-made* outdoor art and decor is built with passion and precision, ensuring each piece not only enhances your space today but for years to come. Explore unique designs that tell your story. (*Select items)
• •Headline: Find Your Outdoor Sanctuary. We'll Help You Create It. Body: For over 17 years, Outdoor Art Pros has helped homeowners like you craft outdoor havens of peace and personality. From the gentle cascade of a new fountain to the striking silhouette of a garden statue, let our dedicated team guide you to the perfect pieces that reflect your vision.
• •Headline: More Than Decor, It's an Experience. Body: Elevate your everyday with outdoor art that speaks to your style. Whether you envision a serene corner for reflection or a vibrant space for entertaining, our diverse collection offers the quality and aesthetic to make your dream a reality. Enjoy free shipping and our commitment to your satisfaction.
• •Headline: Your Outdoor Masterpiece Awaits. Body: Unleash the potential of your patio, garden, or backyard. Outdoor Art Pros offers an extensive selection of high-quality art, fountains, planters, and more, empowering you to create an outdoor environment that's uniquely yours. Let us help you bring enduring beauty home.