Brand Tone

Passionate, expert, adventurous, and approachable, speaking as fellow enthusiasts and artisans.

Brand Values

• •Craftsmanship and Quality
• •Authenticity
• •Passion for Fantasy
• •Community
• •Storytelling

Best Practices

• •Embrace the Narrative: Always frame products within a story. Use evocative and adventurous language that speaks to the fantasy and heroism your customers embody.
• •Highlight the Craft: Consistently mention the handmade nature, the quality of materials, and the unique aging process in product descriptions and posts. This reinforces the value of craftsmanship.
• •Speak as a Fellow Enthusiast: Use inclusive language that positions the brand as part of the LARP and cosplay community. Share user-generated content and engage with followers' comments to build a stronger "family" feel.
• •Maintain Visual Cohesion: Ensure all photography and visual content on social media and the website reflects the rugged, authentic, and epic feel of the brand. Atmospheric and thematic shots are more effective than plain product displays.
• •Be Passionate and Confident: The tone should always be infused with the passion that drives the brand. Use confident and powerful words that reflect the quality and epic nature of the products you create.

Social Perception

Highly regarded as a reliable source for high-quality, authentic gear, perceived as experts in their field, and essential for immersive role-playing and cosplay experiences.

Copy Examples

• •Forge your legend. Our new Valkyrie's Valor armor isn't just worn—it's wielded. Hand-forged from Spanish leather and weathered by techniques as old as the sagas, this set is ready to face any battle. Your epic story awaits.
• •The Alchemist's essential companion. Keep your most potent elixirs at the ready with our handcrafted leather potion holder. Each loop and buckle is secured with the care of a master artisan, ensuring your creations are safe on any adventure. What magic will you carry?
• •Heed the call to adventure. For a limited time, get 15% off all Viking-inspired gear. From the rugged shores of our workshop to your next LARP, our pieces are crafted to tell your tale of glory. #OutcastProps #LARP #Viking
• •Handmade, Story-Approved. We craft the gear for your greatest adventures. Built tough, for dreamers, doers, and troublemakers.
• •At Outcast Props, we believe every hero needs their gear. We are artisans and adventurers, crafting epic pieces for extraordinary people from our workshop in Barcelona. We don't just sell props; we arm you for your next chapter.