Brand Tone

aspirational, rugged, and community-centric

Brand Values

• •Adventure & Exploration
• •Durability & Quality
• •Community
• •Authenticity

Best Practices

• •Always frame your copy around the experience and the feeling of adventure. The product is the tool, but the "why"—freedom, exploration, nature—is the motivation.
• •Employ strong verbs and descriptive words that paint a picture of adventure (e.g., "conquer," "explore," "roam," "unleash," "rugged").
• •Continue making user-generated content a cornerstone of your social media strategy. Always tag and credit customers to reinforce the community value and show appreciation.
• •Avoid corporate jargon or overly polished marketing-speak. Keep the tone conversational, genuine, and encouraging, as if you're talking to a fellow enthusiast at a trailhead.
• •Ensure the "Built For The Wild" ethos and the aspirational, rugged tone are present in everything from Instagram captions and product descriptions to customer service emails and packaging inserts.

Social Perception

The public perception is largely positive, viewing the brand as a credible and desirable name in the overlanding and off-road community. The frequent sharing of user-generated content is well-received, making customers feel like they are part of the brand's story. The brand is perceived as both a supplier of reliable gear and a source of inspiration for the overlanding lifestyle.

Copy Examples

• •Your weekend doesn't have to end on Sunday. The wild is calling. Are you geared up to answer? #OutboundIndustry #BuiltForTheWild #Overland
• •From rocky trails to desert dunes, our gear is tested by the terrain so you can trust it on your journey. Where is your next adventure taking you? Show us your rig! #Offroad #AdventureGear #4x4Life
• •Engineered for the modern explorer, the Summit Series tent is more than just a shelter; it's your basecamp for adventure. With a two-minute setup and all-weather protection, you can spend less time making camp and more time making memories. Elevate your journey. #RoofTopTent #Camping
• •This month, the Outbound Industry family explored everywhere from the coastal ranges to the high desert. Check out these incredible shots from our community and get inspired for your own escape. P.S. Don't forget to tag us @outbound.industry for a chance to be featured!
• •It's not just about the destination. It's about the freedom to get there. We're here to build the gear that takes you further. #OutboundIndustry #ExploreMore #VanLife