Brand Tone

Authentic and Passionate, Friendly and Approachable, Proud and Knowledgeable, Adventurous and Spirited

Brand Values

• •Quality and Durability
• •Authenticity
• •Customer Service
• •Tradition and Heritage
• •Individuality and Style

Best Practices

• •Embrace Storytelling: Weave in the brand's origin, passion for the outback, and Western heritage into product descriptions and social media posts to maintain an authentic and passionate tone.
• •Use Evocative Language: Employ words that conjure images of adventure, ruggedness, tradition, and the Australian landscape (e.g., "sun-drenched," "frontier spirit," "hard-wearing," "timeless allure").
• •Maintain a Friendly and Inclusive Voice: Address customers directly and invitingly. Use phrases like "join us," "we invite you," and ensure helpful, approachable language in customer service interactions and FAQs.
• •Highlight Quality and Craftsmanship: Consistently mention the durability, premium materials, and expert craftsmanship of the products to reinforce the value of quality.
• •Be Confident and Knowledgeable: Share expertise about the products, their uses, and the lifestyles they represent. This builds trust and reinforces the brand as a specialist in its niche.

Social Perception

Positive Customer Experiences, Specialist Retailer, Trusted for Quality, Engaged Community, Occasional Issues

Copy Examples

• •Headline: Brave the Elements. Own Your Style. Body: From the sun-drenched plains to the bustling city, our gear is built to last, just like the Aussie spirit. Discover authentic Akubras, rugged boots, and apparel that tells your story. Shop Outback Traders – Wear Your Adventure.
• •Headline: More Than Just Clothes, It’s a Way of Life. Body: We grew up on stories of the frontier, the crackle of a campfire, and the unyielding spirit of the outback. That passion is stitched into every hat, boot, and shirt we offer. Find your piece of the legend at Outback Traders.
• •Headline: Quality You Can Feel. Service You Can Trust. Body: Since 1991, we've been outfitting Aussies with the finest Western and country wear. Our team knows their stuff and is here to help you find the perfect fit and style. Experience the Outback Traders difference.
• •Headline: Unleash Your Inner Cowboy (or Cowgirl)! Body: Ready for your next adventure? Whether it’s a weekend rodeo or adding some rustic charm to your everyday, Outback Traders has the authentic boots, hats, and apparel to help you stand tall and stand out. Cowboy up!
• •Headline: Built for the Journey. Designed for You. Body: Our curated collection blends the rugged durability needed for the outback with timeless style that turns heads. Find pieces that are made to last and give years of enjoyment. Explore Outback Traders today.