Brand Tone

Enthusiastic & Passionate, Authentic & Trustworthy, Approachable & Friendly, Modern & Innovative, Playful (on platforms like TikTok)

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Tradition
• •Discovery & Experience
• •Convenience
• •Sustainability
• •Customer Happiness

Best Practices

• •Always Emphasize Quality and Origin: Consistently reference "Swiss," "artisan," "handcrafted," "traditional," and the direct sourcing from local producers to reinforce the premium and authentic nature of the brand.
• •Speak the Language of "Discovery" and "Experience": Frame the product not just as cheese, but as an opportunity to explore, learn, and be surprised. Use words like "journey," "discover," "surprise," "curated," "experience."
• •Maintain a Balance of Expertise and Approachability: Share knowledge about the cheeses in an engaging and easy-to-understand way. Avoid overly technical jargon unless explained. The tone should feel like a passionate friend sharing their favorite finds.
• •Incorporate "Convenience" and "Modernity" Sensibly: Highlight the ease of online ordering, subscriptions, and delivery, as well as innovative aspects like sustainable packaging, to appeal to modern consumer needs.
• •Adapt to the Platform, but Keep Core Values Intact: While TikTok content can be more playful and LinkedIn more professional, the underlying values of quality, authenticity, and passion for Swiss cheese should always shine through. Ensure visual branding is also consistent.

Social Perception

Premium & High Quality, Convenient & Innovative, Gift-Worthy, Educational, Supportive of Local Producers

Copy Examples

• •Headline (Website/Social Media): "Discover Switzerland's Finest Cheeses, Delivered to Your Door. Taste the Tradition, Unwrap the Surprise."
• •Instagram Post: "🧀✨ Weekend plans? How about a journey through the Alps without leaving home? Our curated Cheezy box is packed with artisan delights and stories from our passionate cheesemakers. #SwissCheese #CheezyMoments #ArtisanCheese #DeliveredJoy"
• •Email Subject Line (for subscribers): "Your Next Cheezy Adventure Awaits! 🏔️ Peek Inside This Month's Box..."
• •Product Description Snippet: "Handpicked from small Swiss dairies, each cheese in this box tells a story of tradition and passion. From creamy soft to richly aged, get ready for a true taste of Helvetia. We believe bigger isn't always better. #SupportLocal #SwissMadeGoodness"
• •Facebook Ad Copy: "Tired of the same old cheese? Let Cheezy bring the heart of Swiss cheesemaking to you! Artisan selections, sustainable packaging, and a new delicious discovery every month. Click to start your flavour journey!"