Brand Tone

sincere, warm, and encouraging

Brand Values

• •Connection
• •Authenticity
• •Quality Time
• •Fun & Engagement
• •Family & Relationships

Best Practices

• •Lead with Empathy: Always frame the copy around the customer's desire for connection and understanding. Use language that shows you understand their relationship challenges and aspirations.
• •Use "You" and "Your": Speak directly to the customer to create a personal and intimate feel. Make them the hero of their relationship story.
• •Ask Questions: Engage the audience in your copy just as the product does. Questions in ads and social posts can pique curiosity and encourage interaction.
• •Tell Authentic Stories: Continue to leverage the founder's story and encourage user-generated content that tells real stories of connection. Authenticity is your greatest asset.
• •Keep it Simple and Sincere: Avoid overly clever or complicated marketing language. The beauty of the brand is its simplicity and sincerity. The copy should reflect that—be clear, warm, and direct.

Social Perception

The public and customers perceive Our Moments as a wholesome and beneficial brand. It is seen as a tool for relationship enhancement rather than just a game. Customer reviews frequently use words like 'enriched,' 'learned,' 'laughed,' and 'reconnect,' indicating a positive emotional response to the product. The brand is trusted to deliver on its promise of fostering better communication and bringing people closer.

Copy Examples

• •Remember the late-night talks that made you fall in love? Life gets busy, but rediscovering each other is just a question away. Our Moments: Couples edition is more than a game; it's your next great conversation. Spark the connection tonight.
• •Tired of one-word answers at the dinner table? Swap 'how was your day?' for 'what superpower would you love to have?' Watch your family's imagination (and conversation) come to life with Our Moments.
• •In a world of digital distractions, true connection is a conscious choice. We created Our Moments to make that choice easier. Each card is an invitation to share, to listen, and to remember what makes your relationships special. No rules, no judgment, just you and your favorite people.
• •This season, give a gift that truly brings you together. Our Moments isn't just under the tree, it's the beginning of a new tradition. Unwrap deeper conversations and create memories that will last long after the holidays are over.
• •Date Night Inspo: Cozy blanket, a warm drink, and 100 questions to explore each other's hearts and minds. Pin this for a reminder to connect.